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Course Content
Welcome! Let’s build your brand
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Introduction
Why you need to be intentional in your career brand
What to expect from this module
What is this module about?
Before we get started
Part 1: What is a brand?
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What is a brand?
Activity 1: How do people experience you?
Part 2: Elements of a brand
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Brand elements overview
Target audience
Brand promise
Brand perception
Brand values
Brand voice
Brand positioning
Part 3: Understanding the brand I am portraying
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Conducting a brand audit
Google yourself
Part 4: Communicating my brand
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Communicate your value
Bonus content
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Is it really all about brand or is there a missing element?
Wrap up
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Take home points
Build Your Intentional Career Brand
Overview
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