We used to say it’s “not what you know, but who you know”. These days the emphasis is becoming more and more about who knows you.
So how are you leveraging LinkedIn to position yourself as the person that people need to know for your particular competence and expertise?
Are you on LinkedIn and struggling to grasp how to use it to help you:
- position yourself as an expert that people need to know?
- land the ideal job that you have been after for months?
- build a business that attracts your ideal customers?
- It may just be that like many people, you see it as a social media platform that is an endless waste of your time, or a place that should merely be a repository for your CV.
LinkedIn has become one of my favourite social media platforms, and an important component of my business strategy. But it was only after I started to understand its purpose a few years ago, that I really started to use it constructively.
So what is its purpose you ask?
From my perspective, LinkedIn is the equivalent of a 24/7/365 online conference where you can establish your presence through your profile (the equivalent of an exhibition stand)
through your engagement (the equivalent of chatting during coffee breaks) and
through your content (the equivalent of being the keynote speaker at the conference)
This critical shift in my mindset around what LinkedIn actually is, was all that it took to pivot LinkedIn from being a repository for my CV, to a platform for:
- building professional relationships,
- repositioning myself after changing careers,
- engaging in conversations and thought leadership,
- building a global network, and
- serving others by sharing knowledge (my own and curated content from others).
Today I have a successful coaching practice, am a sought after panellist and the Mentoring Lead for Women in Mining South Africa and I attribute a large part of that to having consistently shown up on LinkedIn and leveraged it to position myself for my expertise.