Dion Chang

Dion Chang | #1 Retail Trends Analyst

About:  Dion Chang | #1 Retail Trends Analyst

Dion Chang – Futurist Innovation is an innovator, creative thinker and walking ideas bank. He is one of South Africa’s most respected trend analysts and takes the unique view of “trends as business strategy”.

While his feet remain firmly planted on African soil, he uses a global perspective to gauge the zeitgeist, source ahead-of-the-curve concepts and identify shifting business templates.
In a world struggling to adapt to a new world order, his trends analysis company – Flux Trends – specializes in understanding consumer mindset and identifying unexpected business opportunities within shifting trends, ensuring that global trends have relevance when translated for South African businesses.


Dion Chang – Futurist Innovation has 20 years experience in the magazine industry and as a journalist and media spokesman, which enables him to provide insights into the ever-changing relationship between brands, consumers and the communication channels that bind them. 

He has devised and hosted 3 trend conferences and published 3 trend books (the last being, “New Urban Tribes of South Africa”). Flux Trends currently releases industry specific trend reports every quarter.
Apart from being an information source on a cross section of trends for many journalists, Dion Chang – Futurist Innovation Trend Analyst currently writes columns for City Press, SAA’s Sawubona magazine, Acumen (a C-suite business quarterly for GIBS) and has a monthly radio slot on Metro FM, and contributes to eBiz Radio, an online radio portal. 

Dion Chang | Retail Trends Analyst

The Business of Disruption: No Industry will be left unaffected by the ripple effect of game changing technology and digitisation. Essential for companies grappling with adaptation to disruptive technology and Leaders who are looking to refine their competitive edge.



This trend presentation is a must for retailers, brand managers and anyone in the advertising or marketing industries.

This review provides a snapshot of ‘the state we’re in’ across a number of industries that have a direct influence on our daily lives, the way we interact with each other, and ultimately, the way we do business with each other.


  • No briefing calls for standard presentations
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