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The Role of the CEO & Governing Body in Association Strategy

9 February - 30 June


The governing body has to ensure that the association remains a going concern and that it fulfils its chosen mandate. It also has the crucial role of providing insights to the overall strategy based on their experience outside the association.


About Juanita:

Juanita started her own highly regarded and successful, fully remote working, outsourced marketing business in 2013. The company has reported profitable growth every year since its inception with very low churn in staff and clients.

She started her journey from employee to self-employed to employer without any managerial experience or business administration qualifications. Her early business decisions were guided by her intuition and in line with her principles:

– Say yes to opportunities without making promises you can’t keep.

– Do what you know while adding to what you know.

– Play well with others.

– Measure results, not effort.

Juanita earned the designations of Certified Director and Ethics Officer in 2017. Her consistent results and knack for simplified, practical solutions to complex business problems soon had other business leaders ask her for advice on issues including strategy, operational efficiency, human resources, product development, reputation management, future industry trends and more.