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South Africa


Cape Town

State | County | Province

Western Cape


In the years 2002-2006 we were looking for a method to train traditional “order-taking” salespeople to become more engaging with the customer through effective conversations. Searching through the market offerings we realized that most (nearly all) sales trainings were driving some standard process for all to follow. Even though we believe in discipline in selling, conversations with customers hardly ever follows the same path or steps.

Running the first training to address this issue some people could make the shift to greater conversations while others could not. It became apparent that there was another skill salespeople need. Having spoken to numerous people, companies and academic institutions it became obvious that the key was to understand and apply how people differ. The focus at that time was to make sure that salespeople understand how people differ.

So the Psychology of Sales was born.

This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ. This program was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).

2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities. In 2006 this was put into practice when the first form of the 2interact communication framework was defined and used in training programs.

In 2011 2interact was conducting training with an international bank. After the training the sales director approached 2interact to run a workshop for management and executives. That was the first step outside of the sales field and the real birth of what we stand for today.

So the Psychology of Communication was born.

The 2interact Communication Framework® and Profile are specifically designed and tested to assist people and companies to improve on communication. It is unique as it was designed specifically for communication. It is not a personality framework or profile, nor is it a competency profile.

Continuous research on the framework is taking place by major commercial companies as well as well-known academic institutions. We have had over 1 million people that have done their assessments to see what their preferences in communication are.

This framework and profile, together with appropriate workshops or coaching, will make your communication more effective. This award-winning framework forms the basis of all workshops and interventions.

One of the major differentiators in our communication framework is that we make it real and practical for the people using it. Whether you are in sales, in procurement, in management, in projects or any other field where communication is critical, we will make it practical for you.

RECINATE is the owner of the 2interact communication framework, technology and content.

We all want to be successful in whatever we do. Success builds success.

Communication is the number one differentiator in sales, in teams at all levels: in companies; in procurement; in education; in negotiation and in most other work and personal related areas.

We are not talking about process driven communication, but from a human perspective.

Who we are

We are people with a passion for improving the performance of people.

We enjoy seeing peoples' communication improve by firstly understanding themselves better.

We understand peoples' challenges in communication throughout the organization.

Our ability to understand your business will assist you in making communication a differentiating factor.

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