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Speaker Bio

Antoni Lacinai loves to create. Doodles, songs, blueprints etc.  He has a unique ability to make complex matters simple. He also uses this as an excuse to only learn four chords on his guitar.


Antoni is the Workplace Communication Expert, and gives keynotes that will engage and energize the audience on your event.


With equally high energy and clarity he will inspire you as well as providing concrete tools, models and tips that will help you lead and engage people, sell to, and serve clients and build high performing teams. Thus, his focus is on leadership, employee engagement and customer experience.


Antoni is based in Sweden, but his work takes him across the world when he speaks, coach and train people both on-site and online. He has spent more than 25 years deciphering the secrets of outstanding workplace communication. He has found and/or created


-         20 communication insights

-         3 communication superpowers

-         A process for dynamic leadership and sales communication

-         A leadership framework for effective meetings

-         A unique goal setting model and 13 motivational boosters.


Antoni is an author of 13 non-fiction books on communication, leadership, and sales. In 2019, Antoni came 3rd in the Swedish championship of Storytelling and in 2022 he was nominated International speaker of the Year in Finland


Antoni is also a highly skilled MC, working cross industries. Every year he accept only a few selected events as an MC, since his keynoting and training is taking most his time.

Keynote Topic #1

The real reason for Employee engagement - and how to elevate your teams communication and performance

The more engaged your employees are, the better they will perform. Simple as that. Positive interactions, positive feedback and positive attitudes toward each other will bring better results. The opposite is also true: bitter employees will wreck all your good intentions, and all you need is one bad apple to ruin productivity for the whole team.


In Antoni’s keynotes, you will get insights on:

• Why your organization is stuck with the engagement you have
• The cost and the gain of poor and great engagement
• Why Gallup is wrong in their analysis
• Why your people are like popcorn
• Why your brain needs a green light
• How your communication affects employee engagement and performance.
• The three superpowers of communication

1. Leaders

2. teams

Keynote Topic #2

Master your leadership communication, maximize your influence

Leadership is influence. Influence is power. How you use that power will determine your personal success, your business success and even your legacy. Master the three pillars of great communication – Energy, Empathy and Clarity – and you will be a better leader.

Do you know how to elevate your leadership communication?

In Antoni’s keynote, you will get selected insights on:

• Why it matters that everything about you communicates
• Why Empathy is a game changer or show-stopper
• How Energy and Clarity affect engagement
• Why a focus on only efficiency will backfire
• The 7 E’s of executive excellence
• The challenges with virtual leadership
• The three levels of listening
• How to have brave conversations.
• How you can lead effective meetings, analog or digital.
• How to agree on high performing, meaningful goals, and increase motivation

Great communication leads to higher motivation, performance and ultimately a better result. As a leader you want to communicate with high energy, empathy and clarity, both online and on-site. The latter is even harder. Antoni has to date asked almost a thousand managers of the challenges with virtual leadership

Keynote Topic #3

You get the customers you deSERVE

A customer will not change supplier just because the quality is a bit lower or the price a bit higher. They’ll leave as soon as they feel that you don’t care about them. How you meet, greet and treat your customers will determine your company’s success.

Do you know how to elevate your customers’ experience?

- providing world class customer service and running world class customer meetings

This keynote can be tailored to salespeople, managers, booth personnel, retail stores personnel and customer service people.

In Antoni’s keynote, you will get insights on:

• Why bad customer service is a sign of bad leadership
• The power if first impressions
• The three ways to build rapport with a client
• The three levels of listening.
• Why sympathy is bad, and empathy is good.
• Why you should talk value instead of features
• How to get a commitment from a client
• How you keep things simple, not stupid
• Why PowerPoint is a real downer
• Why you end up with only two kind of customers if you give (or great) service.

sales people

leaders with customer contact

customer service

non-sales people with customer contact

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  • Johnny Forsman
    12/31/2021 at 7:32 am

    Wow, 94 % of the attendees gave you the highest score. An incredibly high rating, and mostly thanks to your way of using storytelling in your keynote.
    Johnny Forsman
    Yrkesakademin Vasa, Finland

  • Christina Ericsson
    12/07/2021 at 7:33 am

    Hi Antoni! What a great finishing keynote you gave. Incredibly inspiring and thought provoking!
    Christina Ericsson
    Nordic Marketing Manager, Sweden

    Keynote Talk - Live

    Take-Away messages (relevant to brief / needs)

    Value for money

  • Sirkka Berglund-Palmo
    11/06/2021 at 7:33 am

    Thank YOU! It was our pleasure to have you with us. We enjoyed your presentation and the subject is important for us.
    Sirkka Berglund-Palmo
    HR Manager, Alfa Laval Finland

    Keynote Talk - Live

    Would you recommend to book

  • Sales manager
    10/08/2021 at 7:32 am

    Hello Antoni, wanted to thank you for yesterday’s presentation. one of the most memorable presentations I’ve seen!
    Sales manager at Confinn B2B Sales conference in Vilnius

    Keynote Talk - Live

    Take-Away messages (relevant to brief / needs)

  • Petra Sjostrand Kvick
    09/24/2021 at 7:32 am

    Your Keynote was entertaining, energetic and perfectly tailored to out audience. One of the best keynotes we’ve had!
    Petra Sjostrand Kvick
    Ingelsta shopping, Sweden

    Keynote Talk - Live

    Would you recommend to book

  • Dainius Baltrušaitis
    08/16/2021 at 7:33 am

    Antoni is a very energetic, inspiring and, yet, very insightful speaker. And from my long years of experience, it does rarely go together.
    Dainius Baltrušaitis
    Conference Organizer in Lithuania

    Keynote Talk - Live

    Would you recommend to book

  • Lauri Sallantus
    05/05/2021 at 7:29 am

    Thank you Antoni for a very inspiring speech! It’s crazy how your energy translates just as well on screen as on a live-stage!
    Lauri Sallantus
    Speakers forum Finland

    Keynote Talks - Virtual

    Take-Away messages (relevant to brief / needs)

    Value for money

  • Daniel Yousefi
    03/22/2021 at 7:34 am

    Thank you so much for your online Keynote! Incredible that an hour went by so fast! And everybody stayed. Excellent work!
    Daniel Yousefi
    HR-director, Sweden

    Keynote Talks - Virtual

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