Brian Solis | Digital Futurist Speaker | Trends Analyst

What can we learn from some of the colossal mistakes we have seen a great number of incumbent companies make? How do we survive and thrive in an era of digital Darwinism? And how did everything change so quickly?

Two major success factors are crystalized:

1. The rate and ability to embrace and enact digital transformation within the business, And
2. The development of leadership change-agents and influencers who champion innovation.

Brian presents this exciting and poignant keynote in a just-in-time session to ensure your business remains relevant in an ever-changing future.

With a magnified focus on your specific industry, Brian will unpack:

• The state and future of digital transformation and how it’s changing businesses at the very core
• How to identify, lead and empower business mavericks and change-makers within your organization and across your industry
• How incumbent companies are making mistakes and what you can do to avoid sealing your own fate in the same way
• What you can do personally to change things for the better in your career and for your company

X marks the spot! Brian Solis knows what it takes to be innovative. As one of the world’s leading voices on the subject, Brian has published numerous reports, books, and has been at forefront of customer experience innovation working with Fortune 500 companies and the startups around the world. In his work, he’s learned that innovative customer experiences help businesses outperform their peers.

In this exciting and captivating keynote Brian visualizes the future of physical, online, and hybrid experiences. He’ll also share his insider knowledge on how to reimagine touchpoints as ignite moments, unify 360 customer journeys, and create enchanting, personal experiences that customers will cherish and seek out.

Audiences will discover:

• How micro-moments are reshaping the new customer journey in each of the four moments of truth
• What’s really at the heart of a great experience
• How experiences become memories and how to connect to people’s hearts and minds
• Why transcending touch points into ignite moments electrify customer journeys
• How to create customer 360 companies that align Brand Experience (BX), Customer Experience (CX), and User Experience (UX) to change how companies work, sell, and serve
• How to design customer experiences that matter to customers what Brian calls, “accidental narcissism”

A new generation of leaders must build innovative organizations by breaking free from the rigid processes and risk-averse cultures that hold companies and employees back. Business models weren’t the only thing disrupted when the world became digital-first overnight. Leadership itself needs a Ctrl-Alt-Del to compete in this new and still evolving world. Legacy management, rigid processes and mindsets, and risk-averse cultures won’t help businesses compete at the speed and capacity that markets are demanding. But many executives are confusing digitization brought on by 2020 disruption with innovation. There’s a stark difference, however. The adoption of innovative technologies can offer a blinding illusion of making businesses innovative when in actuality, they’re digitizing yesterday’s processes.

Now, leaders must reassess how digital technologies, evolving behaviors and expectations, and innovative leadership and operating models can lead to the creation of new market value. Otherwise, executives will get stuck in a finite cycle of trying to succeed in a digital economy with a pre-digital value proposition. The opportunity for leaders in this new world is to create space for creativity and imagination and an operating culture that helps people nurture their ideas into something transformative and meaningful to unlock new value.

In an engaging and insightful, Brian will:

• Help attendees learn the difference between digitization and digital transformation as well as the defining qualities of iteration, innovation, and disruption
• Inspire the audience to recognize their role in changing and leading change
• Empower the audience embrace creativity and show up differently every day
• Shift perspective to always learn and learn to unlearn
• Help the audience learn to collaborate, ideate, and help one another bring meaningful ideas to life
• Teach and motivate people to believe in themselves and change work routines to unlock new opportunities