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Franklin, Tennessee, United States
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Speaker Bio
Brittany Hodak is an international keynote speaker and award-winning business leader. Entrepreneur calls her an “expert at creating loyal fans for your brand,” and she is widely regarded as the “go-to source” on creating and retaining superfans.
An accomplished speaker, she has been invited to speak to audiences and organizations across the world, including American Express, WeWork, Compassion International, Sony Music, Inc., and the United Nations, just to name a few.
She is a Guinness World Record Holder who’s been named to Advertising Age’s 40 Under 40 list, Inc.’s 30 Under 30 list, and Billboard’s 30 Under 30 list. She was awarded the distinction of Most Disruptive Marketing Entrepreneur at the Empact Awards at the United Nations.
With more than 350 thought-leadership published articles for a variety of national media, including regular columns for Forbes, Adweek, and Success. She has been featured on shows for ABC, CBS, FOX, NBC, CNBC, Bloomberg, Fox News, and more.
Brittany Hodak | Customer Service Expert | Create Superfans
Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and more under her eight-year leadership. In 2015, she was offered deals from four of the five Sharks on ABC’s Shark Tank at a valuation of more than million.
She is a summa cum laude graduate with a B.A. in communications from the University of Central Arkansas, and she holds an M.S. in marketing from CUNY Baruch’s Zicklin School of Business.
Brittany has been studying, researching, and writing about the phenomenon of fandom for nearly two decades … and even longer, if you count her years as a radio-station mascot, which she considers the “front lines” of fandom research!
Prior to launching her first company, Brittany led seven- and eight-figure fan engagement campaigns for brands including Johnson & Johnson, LG, Gatorade, Sony Music, and A&E. She has been named to Advertising Age’s 40 Under 40 list, Inc.’s 35 Under 35 list, and Billboard’s 30 Under 30 list.
Keynote Topic #1
- Look for opportunities to Create Superfans in every customer and colleague interaction
- Internalize the importance of the Experience Economy and what it means for the future of business
- Adopt a results-oriented attitude to exceeding customer expectations
- Actively seek out new opportunities to vanquish customer apathy
- Understand why the best marketing doesn’t cost anything
- Prioritize long term customer relationships over short-term metrics and goals
HOW TO TURN CUSTOMERS INTO ENTHUSIASTIC ADVOCATES
We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.
Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.
She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.
After hearing Brittany’s entertaining and compelling speech, your audience will:
This presentation includes industry-relevant case studies, live audience interaction, compelling research, engaging graphics, and humorous real-life anecdotes. Every audience member receives a 35-page digital playbook to help immediately implement Brittany’s proven frameworks in real-world situations.
Keynote Topic #2
- Understand which social metrics to track closely and which to ignore
- Be ready to immediately implement an on-brand social-media strategy
- Think more critically about how each social post ties back to the business’s core story and purpose
- Make better decisions about both online and offline marketing content
FANS, NOT FOLLOWERS SIGNATURE PROGRAM:
There’s no shortage of advice about social media available online. The problem? Much of it is confusing, conflicting, or flat-out wrong. The result?
Many busy executives either ignore their online presence or spend way too much time following arbitrary “rules” without seeing a positive ROI.
In this interactive session, Brittany breaks down what leaders need to know to confidently craft a winning social-media strategy for 2021 and beyond.
BY THE END OF THE PRESENTATION, AUDIENCE MEMBERS WILL:
THIS PROGRAM IS PERFECT FOR: Small-Business Owners | Digital teams | Association Members (646)
To help ensure adoption of the techniques shared, Brittany works with every client to customize a content strategy for before and after the event. Added value at no extra cost!
Keynote Topic #3
STORYTELLING AS A SUPERPOWER SIGNATURE PROGRAM:
Study after study proves that narrative stories are overwhelmingly more effective — and more trusted — than nonnarrative statistics or facts.
Storytelling isn’t just an art: It’s a superpower. When used correctly, your story sets you apart from every one of your competitors and positions you solidly in your potential customer’s mind and memory.
In this program, Brittany shares her simple process for crafting effective, memorable stories that improve customer recall and understanding, including the all-important perfans: Repeat clients who will advocate for your product or service without you even having to ask.
BY THE END OF THE PRESENTATION, AUDIENCE MEMBERS WILL:
Use story techniques to help improve customer interactions
Craft their own powerful Origin Story
Evaluate marketing and communication questions against the Origin Story
Understand how to connect the key points of their stories with customers’ stories
Build a personal “Story Setlist” for sales and marketing use cases
THIS PROGRAM IS PERFECT FOR: Salespeople | Marketers | Founders | C-level Executives | Association
To help ensure adoption of the techniques shared, Brittany works with every client to customize a content strategy for before and after the event. Added value at no extra cost!
WeSpeak Global
05/19/2022 at 5:56 pm“Book Brittany if you want a dynamic, funny, make-people-pay-attention speaker! Audiences embrace her immediately. She was a big hit at the Million Dollar Women Summit. Attendees took away actionable tips they could use right away.”
JULIA PIMSLEUR
Chief Empowerista, Million Dollar Women
WeSpeak Global
05/19/2022 at 5:55 pm“Her personal story resonated with me and I’m sure the rest of the crowd, regardless of the various disciplines we work in. Brittany shared actionable insight we can implement with our team right away. I’d love to hear her again!”
RIFFAT LAKHANI
Vice President, Marketing
WeSpeak Global
05/19/2022 at 5:54 pm“[Brittany’s] message was insightful, illuminating and infused with lightheartedness. She has an energy that permeates the room and I would happily listen to her present over and over again.”
DEBORAH SPEED
Director of Marketing & Communications
WeSpeak Global
05/19/2022 at 5:54 pm“She shared so many insightful points and lessons through her personal and professional journey and there were so many takeaways to share with our team. She was a huge hit and can’t wait to hear from her again!”
LAILA KAHN
Marketing & Communications Leader
WeSpeak Global
05/19/2022 at 5:53 pm“Everyone was buzzing afterward about how great her message was. I’ll definitely share and use what I learned. Consider me a superfan!”
DANIEL CROSS
Manager of Strategic Partnerships
WeSpeak Global
05/19/2022 at 5:53 pm“Brittany Hodak brought incredible value to our engage.marketing event as the keynote speaker. Her content and delivery won her fans for life — we are still hearing about the impact she made months after the summit!”
SARAH WHEELER
Managing Editor, HousingWire
WeSpeak Global
05/19/2022 at 5:51 pm“Brittany Hodak was amazing! Her down-to-earth style, engaging personality, and spot-on content were perfect for our event. We will absolutely use her for future events.”
JUSTIN STUTZ
VP Strategic Growth, Williston Financial Group
WeSpeak Global
05/19/2022 at 5:51 pmOn-stage, Brittany is just as likeable, relatable, helpful, and insightful as she is in person – which just adds to her charm and her ability to connect with an audience. Our attendees loved her and we would work with her again in a heartbeat.”
LEN HERSTEIN
CEO & President, Brand ManageCamp
WeSpeak Global
05/19/2022 at 5:51 pm“Brittany is one of the most impactful speakers we’ve put in front of our employees! In a world where it’s difficult to break through all the noise, Brittany gave our staff the proper mindset and tangible takeaways to create our own raving Superfans.”
JUSTIN TUCKER
CMO, West