Speaker From

South Africa



State | County | Province


Speaker Bio

Carmen Murray is the founder of Boo-Yah! a leading Modern Marketing Business that provides a number of initiatives to ensure businesses become Future Fit™.

She is a marketing activist and torchbearer for Diversity and Inclusion and was recently recognised by Meltwater as the top Women in Tech, Africa, 2019.

She received the most prestigious award,

a Black Pixel, IAB Bookmarks 2019 for her best individual contribution to Digital, Africa 2019.

Murray has become a household name among business professionals and flying through the ranks as she applies robust approaches to help businesses become Future Fit™. Her strong background in Content, Digital, Mobile, Innovation and Data Analytics, allows her to identify emerging trends and conceptualise disruptive marketing strategies, deployed with precision.

The customer and their needs are always at the heart of her approach.

Carmen delivers thought-provoking keynotes to fuel creativity and inspire innovation. She has been a keynote speaker in over 40 countries and got to deliver over 250 masterclasses in 3 years to a combined audience of 11,000 business professionals.

She continues to be a popular panelist on both the local and international conference circuit.

Murray can also be found on the Digital Airwaves with her charting Podcast in Marketing:

The Carmen Murray Show | #FutureFit Yourself. She interviews Activists, Storytellers, Celebrities, Newsmakers, and Business Experts across the globe.

She also collaborated with John Vlismas and started another podcast:

The IN with the TWO Outsiders.

Industry Contributions include MMA, IAB, DMA, MRMW, AMASA, BOGDM which includes GIBS, AAA School of Advertising, and an array of local and international business schools. She is also the exclusive representative of The Connected Marketer™ in Africa which includes courses on CX, UX, AI, Mobile to name a few. Carmen Murray also lectures at the University of Johannesburg. (UJ)

She served on the following councils:

  • IAB: Innovation Council
  • IAB: Education and Transformation Committee
  • Representative of the Professional Body for Digital Practitioners in South Africa
  • Faculty Member for RebaOne Academy


Carmen started a quarterly Future Fit™ Networking event, powered by Boo-Yah! and joined forces with the University of Johannesburg, Department of Marketing and Management to create an annual #MarketingFit Event for Marketing Professionals of South Africa.

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  • Kimberleigh Stark
    07/27/2022 at 12:31 pm

    If there is one person I can and will recommend to you, it is the one and only Carmen Murray!!! She has opened not only my mind, but also my heart, to new ideas that have totally transformed my business. Her knowledge is unbelievable and her energy contagious. Just take a listen to her Podcast and see what I mean.

    — Kimberleigh Stark

    International Actress, Castine, Talent Manager, Casting Director, Executive Producer, Chair SAFTAs, Judge for Emmy and Oscar Awards ( International)

  • Gavin Clinton Parker
    07/27/2022 at 12:30 pm

    Don’t for one minute think that this will show you how to do your job. Carmen will blow you away with info from verticals in other countries that are yet to be brought to SA.
    With her high energy, passion and excitement for what she does, there is no one better to give you a personalized run down for you and your business.

    — Gavin Clinton Parker : Digital Performance Manager at Telesure Group

  • Lisa Stein Gold
    07/27/2022 at 12:30 pm

    Carmen is one of those inspiring women, who unknowingly infuses her passion for life, brands and making a difference with everyone she meets. Knowledgeable far beyond ordinary general knowledge she has the ability to shift thinking, uplift audiences and create sustainable brand practice! Listen up as she’s a natural story teller through and through!

    — Lisa Stein Gold : Marketing Director Chewymoon

  • Rajeev Jumani
    07/27/2022 at 12:30 pm

    I have come across few presenters but Carmen stands out. She has great energy and motivates the team she is presenting too. In terms of information sharing is very in-depth and future trends around the world. I would definitely recommend her to my industry peers.

    — Rajeev Jumani, Head of Digital United Stations

  • Nicole Liebman
    07/27/2022 at 12:30 pm

    Carmen is a Superstar! I had the pleasure of sitting alongside Carmen on a topical mobile panel in 2017. Carmen brought many intellectual, thought-provoking perspectives to the table, challenging the audience to really think outside the box. Having the opportunity to work closely with Carmen during this time allowed to see her passion and the tenacity that she possesses-it is truly inspiring. Carmen is a leader in her field and is definitely one to follow.

    — Nicole Liebman, Australia

    Sales Director at Exponential

  • Lynn Halliday
    07/27/2022 at 12:30 pm

    Very informative. We don’t get a lot of time to step back and look at what’s out there with innovation so it was refreshing!

    — Lynn Halliday , Group Marketing Manager at Carrick Wealth

  • Ilsa Grabe
    04/19/2022 at 12:31 pm

    Inspiring, food for thought, great energy. Makes you reflect and internalize the questions to take away and think about.

    — Ilsa Grabe , Commuication and Engagement at Heineken

    Keynote Talk - Live

  • Benjamin Schoderer
    02/08/2022 at 12:31 pm

    Carmen and my paths have crossed many times since I joined SA Digital and Mobile industry in 2007. Her energy and enthusiasm for all things mobile are infectious, her energy levels and motivation to take others along on the digital journey are something else. This does reflect in her courses and talks which are insightful and entertaining at the same time. She is a great partner to have in your network and I’d definitely recommend getting in touch with her for any requirements you might have in this area.

    — Benjamin Schoderer

    Digital Manager at Yum! Restaurants International, Africa & 2018 IAB Marketer of the Year

    Keynote Talk - Live

  • Alain Chaltel
    02/18/2020 at 12:30 pm

    Having recently worked with Carmen Murray on a key note address she gave some senior personnel at Makro, Game, Builders and Masscash, I would like to recommend her for a number of reasons. Carmen is not just professional and approachable, she is an expert in her field and open to suggestions and opinions. In a world of constant connectivity and the need for companies to engage with their customer unlike any other time in history, I would recommend any business to work with Carmen in bringing not just thought starters but building a strategy for the ‘Connected Consumer’ #theconnectedmarketer. Her natural ability to present with authority at same time engaging with her audience to drive greater inclusion is impressive.

    — Alain Chaltel , Shared Private Label Lead at Massmart/Walmart

    Keynote Talk - Live

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