Deon Basson is the CEO of 2interact and has been doing his doctoral studies on what really differentiates the top performing salespeople. And the common denominator is …. The psychology of sales.

Applying the right psychology is far more important than the process of selling.

The Psychology of Sales

How is it possible that two salespeople selling to the same product/service to the customer, addressing the same issue, with the same facts, with the same process, with the same audience could have such different outcomes?

Even looking back at the situation, it is still difficult to understand why.

In this talk Deon Basson helps us to understand how subtle changes to our our conversation/communication with the customer can produce complete different outcomes.

Some areas addressed are :

• Understanding myself and other people in communication...from a human perspective.
• Principles of Influence and Persuasion
• Building relationships
• Building trust