As an experienced branding and marketing specialist Donna Rachelson is passionate about empowering entrepreneurs and women. Donna is a guest lecturer at Gordon Institute of Business Science (GIBS) having penned three books. With a wide frame of reference, being a mother and an adventurer, here she generously shares her thoughts with us:


My Definition Of Success | Doing what you love in a way that has an incredible impact on society.


I Am Driven By | Making a difference and unleashing people’s potential


My Highlights | Completing my BA Soc Work, Hons (Industrial) and MBA after being told I should go to a Technikon
Funding myself through University
Two firewalks
River-rafting the mighty Zambezi
Having two children
Writing and launching three books
The Difference Between Good and Great | Great is achieving your stretch goals


A Key Talent | Helping people realize their potential


The Characteristics Of Success | Positive outlook. Hard work. Resilience. Gratitude. Assertiveness.


Principles I Live By | Don’t sweat the small stuff. Live each day like it’s the last. Give it your best every time


Critical Skills I Develop | Empathy, negotiation, humility, flexibility, agility and resilience


How I Use My Mind | Continuous learning and challenging the status quo.


Lessons I Have Learnt | Business is a game invented by men – learn the rules and combine that with your strengths.
Don’t take it personally
When you want something – ask, don’t hint
Say it – it doesn’t have to be 100% right
Fake it till you are it.


Dealing With Doubt | Trust yourself


Performing At My Peak | Managing energy, not time


Resources I Use To Stay Inspired | My family, my team, my mentors and inspiring role models


My Future Dreams And Ambitions | Positively impact entrepreneurs and women across Africa


The Meaning Of Life | Live your purpose


The Best Advice I’ve Received | Protect your reputation, your name is everything


Advice On Building Wealth | Take risks and balance your portfolio


On Inspiring Others | Lead by example


I Am Inspired By | God’s magnificence


The Legacy I Would Like To Leave | To have lived a meaningful life that impacts people in a powerful and positive way

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