Duncan Wardle | Corporate Creativity Trainer on Innovation

The days of iterating to achieve quarterly results are over.

With the level of disruption in the marketplace it is now “disrupt or die” for many legacy brands. Everyone wants innovation but no one has made it tangible–until now.

Leaning on experience with thousands of companies including Pepsi, NBA, Apple & P&G as well as 25+ years with Disney – most recently as Head of innovation and Creativity, – Duncan Wardle founded iD8 in order to help companies embed innovation into everyone’s DNA. He has created the Think Different Masterclass Workshop to make creativity tangible, innovation easy and the process fun.

Throughout the two-day Think Different Masterclass, attendees will learn a unique set of Innovation Tools and Techniques – the same ones Duncan used with teams inside the Disney organization. These include the breakthrough “What If” creative thinking tool, made famous by Walt Disney himself, who used it to pivot his company from simply an animation house to an entertainment and theme park empire.

After this immersive course, your organization’s ability to mine for creativity and innovation will be drastically improved. In the end, your audience will leave with actionable steps they can take to immediately start reshaping your company’s culture, creating a space where innovation thrives, and where teams are encouraged and rewarded when they Think Different!

• Each participant will learn how to use 8 Creative Behaviors
• The team will learn how to transfer the power of “my idea” to “our idea”, accelerating the opportunity to actually get it done
• The participants will learn how to gather consumer insights for innovation but looking in new and unusual places where their competition isn’t looking
• The workshop will cover the 5 Lateral Thinking Tools that help get people out of their “River of Thinking” (their expertise) and allow them to innovate

Have you ever thought how amazing it would be to read your customers’ minds?

Well, Duncan Wardle had the same thought back when he was leading the Disney innovation and creativity team. So, he figured out a way to do just that, turning himself into a “customer mind reader.”

And now, through the Insights for Innovation Masterclass Workshop, Duncan trains teams across the globe to do just the same.

The Insights for Innovation workshop is all about uncovering consumer truth.

Duncan will show your team how to fine-tune their mind reading skills and understand exactly what is going on inside your customers’ heads.

After several interactive sessions, you will have the tools you need to absorb and clarify insights, and develop actionable steps based on what you learn through interacting with your customers.

More than just surface level listening, your team will master the ability to find customer clues, make informed hypotheses, and create innovative solutions focused on what your customer really wants and needs.

The result? A workforce that is practically reading your customers’ minds and giving your business an incredible competitive advantage in the process!

• How to look for insights for innovation by looking where nobody else is
• The tools to make informed hypotheses about customers and their wants and needs
• The knowledge to create innovative solutions focused on real consumer pain points