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In a commoditized world, where it is so easy to copy or duplicate what somebody else does, the only thing you can't copy is corporate culture. The reason why brands like Zappos, The Ritz-Carlton and South West Airlines are able to separate themselves in a sea of sameness is not what they do, It's how they do it. They continually out-behave the competition. Corporate culture is the sum total of the daily habits of excellence displayed by everyone in your business. These behaviours don't happen by accident. They are clearly defined and purposefully indoctrinated. Let's set up a meeting to discuss how we can introduce this process in your business

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