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Speaker Bio

Erin Hatzikostas is an expert on the impact of authenticity in the workplace. She is the founder of b Authentic inc, where she’s leading a movement to eradicate the workplace of its BS and make it a fundamentally more authentic place.


Erin is the best-selling author of You Do You(ish), a TEDx speaker, coach-sultant, and the co-host of an offbeat career and leadership podcast, b Cause with Erin & Nicole. Her talks have reached hundreds of thousands of people and her thought leadership has been featured on ABC, CBS and published in Business Insider, Fast Company, Well+Good, among several others.


Erin spent her career “first half” working in the corporate world, where at the age of 42, she became the CEO of a large healthcare financial institution. In just three years, she took a struggling company and led a massive turnaround, tripling earnings and sending employee engagement skyrocketing. Her secret? Radical authenticity.


Erin holds a BBA in Statistics from Western Michigan University and an MBA in Finance and Marketing from the University of Connecticut. She is married to her husband, Manny, who she met while stumbling through (and failing) an early career in the Actuarial field.


They have two children - Ella (13) and Mick (10). In Erin's free time you can find her coaching basketball, running, skiing, drinking wine in her fat pants, or dancing wherever you're not supposed to dance.


Keynote Topic #1

How to Win (Big-Time) Using Authenticity as Your Secret Weapon for Success

You've probably heard "Bring your authentic self to work" a hundred times in the last year [insert eye roll]. But here's the reality: being "yourself" at work probably feels like fluffy unicorn doo-doo that isn't really actionable or possible.

During this talk, Erin will help you see that authenticity is a much more nuanced and complex concept. And, when embraced in this way, it turns authenticity from a passive, la-ti-da concept to an active, dy-no-mite strategy that should be at the heart of your leadership and culture strategy.

Erin will do more than talk theory. Grounded in her proprietary framework, “The Six Principles of Strategic Authenticity” (H.U.M.A.N.S.), she will help you see that authenticity can be purposefully practiced. She’ll also provide some initial “plays” for your own Authenticity Playbook, which will have you putting your authenticity in motion as soon as you leave the session.

In this new, post-pandemic world, this is THE strategy you need to modernize your culture, maximize your career, and make lots more moola!

  • Gain a better understanding of what authenticity really is and is not.
  • Understand the proven impact authenticity can have on companies and their bottom-line.
  • Be empowered that authentic leadership can come from the top down AND the bottom up.
  • Learn a practical framework (H.U.M.A.N.S) you can use to put authenticity into motion immediately.
  • Gain a foundation for the simple changes you can make in order to inspire an authentic culture.
  • Have a stitch in your side from laughing!

Anyone that wants a better career, greater employee engagement and retention, or increased business results!

Keynote Topic #2

Don't Change for the Job. Instead, Change the Job.

There's no doubt we still have a ginormous gender gap at the top of the leadership ladder. However, we often ignore the biggest issue: women aren't being held down, they're opting down. Women often fear they'll have to compromise to rise - compromise their family, their health, or even their soul. As a result, we don't lean into the big girl job.

In this talk, Erin won't encourage you to lean in, but rather to lean in a totally different way. She'll bust down the "Sucky Songs" women often sing to themselves and inspire you to rewrite them by using authenticity as your new secret weapon for success.

Using her framework, "The Six Principles of Strategic Authenticity (H.U.M.A.N.S.)", Erin will show you how authenticity isn't some fluffy unicorn doo-doo, but rather an actionable strategy you can enact immediately. Her talk will inspire you to change the job - and the entire game - so you can opt up, without selling out!

  • Understand the common "Sucky Songs" that often hold people, especially women, back from rising in their career.
  • Realize that authenticity is more than a permission, it’s a power.
  • Begin to start seeing authenticity as an active strategy that you can use to increase connections, trust, and intrigue.
  • Learn a practical framework (H.U.M.A.N.S) you can use to put authenticity into motion immediately.
  • Possibly tinkle a bit from laughing (not your fault BTW)!

Women 5+ years into their career

Keynote Topic #3

How to Use Authenticity as Your Secret Sales Weapon

Erin’s Uncle Bob tells the story time and time again of his greatest coaching moment. Long story short, unlike any other dad out there, he coached her three-year-old cousin to keep running until he got to trees way in the distance. And not that Easter egg hunts have winners, but…Matthew won.

All of us are in one big Easter egg hunt. Or, a race to capture the attention, trust and wallets of companies and consumers. Sadly, many companies (and their marketing, product, sales, everything teams) are missing out on the single most powerful sales tool – authenticity.

In this talk, Erin will persuade you to obsess over using authenticity in everything you do. She’ll highlight research, case studies and…well…sell you through lots of authentic stories!

  • Learn about other companies’ turnarounds and success after embracing authenticity.
  • Understand the neuroscience behind why storytelling is so powerful and be able to understand the most important building blocks for a real and effective storytelling.
  • Get several ideas of places where you can infuse authenticity (and no, it’s not just in a sales meeting.)
  • Start building your own Authenticity Playbook.
  • Be fired up to go sell your “widgets!”

Sales professionals and leaders

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  • Carolyn P.
    12/14/2021 at 1:32 pm

    Erin is the speaker you always hope to hear at any meeting! Her vibrant honesty, engaging style and ability to tell it as she sees it is both unique and refreshing.

    Carolyn P.
    Former CEO, Minnesota Health Action Group

    Keynote Talk - Live

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  • Barb F.
    10/23/2021 at 1:32 pm

    Erin says what we’re all thinking, and offers not just the observation, but relatable and fresh ways to think and act that really CAN change the game. Solidly grounded by her Midwestern common sense, she’s refreshing, funny and real. She was THE hit of the Summit.


    Barb F.
    Founder & Principal, AMP

    Keynote Talk - Live

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  • Kanvi S
    09/15/2021 at 1:31 pm

    Erin was a speaker at our Women in Technology Summit and she was just PHENOMENAL!! Everyone loved her session, energy, and of course, authenticity. She kept it 100% real. I would highly recommend Erin to anyone who is looking for a speaker for an event.​

    Kanvi S.
    IT Leader, CVS Health

    Keynote Talk - Live

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  • Kathy K.
    06/12/2021 at 1:32 pm

    Erin brings relevant, reasonable, and innovative tips that inspire people to see the possibilities in their own career journey. Her story-telling keeps audiences at the edge of their seats while giving participants nuggets of information they will not forget.

    Kathy K.
    VP Technology, Fortune 10 Company

    Keynote Talk - Live

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