If you're struggling as a presenter, or are new to the field, here are some ideas that I've incorporated in my 28 years as a keynote speaker/presenter. Feel free to check them out and see if any can help you along the way!
1) Know your audience better than they know themselves
- What does a typical day look like for them?
- How are current local/state/national events affecting them?
- What are the concerns about their business/personal life that keep them up at night?
- What are the “hot button” issues in their industry?
- What language/ideas/discussions would be a turn off to them?
- What’s changed in their world/industry in the past year? The past week?
- What types of activities would best engage them in a presentation?
- Who else is speaking at the conference or event? What is the focus of their presentation(s)?
- What problem can I help them solve?
- What do I want them to say about the presentation 30 days from now?
2) Make it easy for your audience to listen to you
- Does your personal appearance distract from your words?
- Does your environment limit their ability to listen?
- Are they in a physical, mental, and emotional state to best receive your words?
3) Use the Rule Of 3
- Keep your number of points to 3
- Tell them the points up front
- Remind them of the points at the end
4) Embrace the power of questions… and silence!
- Ask thought-provoking questions to get them thinking about the topic or point
- Silence is a sign that people are processing what you said
- Use any conversation to practice your technique
ARTICLE WRITTEN BY: JONES LOFLIN
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