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Portugal

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Lisbon

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Lisboa

Speaker Bio

After decades of leading the stakeholder relations for Fortune 500 companies in the Americas, Europe, the Middle East, and Africa, Gui Athia has designed a new, inclusive, stakeholder governance system - the 5A.

 

In 2020 I presented the 5A to diverse audiences in Europe, Brazil, and Asia, invited by The Fletcher School, AmCham, ESPM Leadership Academy, IBGC, and others.

 

In short, the 5A governance system is: Adopt a multi-stakeholder structure with a Chief Stakeholder Officer or a permanent committee with rotation leadership, to Anticipate all risks and opportunities, Analyze a true joint strategy, Act consistently, and Advance with your teams.

 

Chronological bio:

 

I became Renault South America Communications and Government Relations Statutory Director at the age of 33. Together with a brilliant team, I increased Renault brand equity by more than 70% in three years.

 

I was the first Director of Public and Government Affairs at Nike Brazil when the country was the third-largest market for Nike and was preparing to host both the World Cup and the Olympics.

 

After the 2014 World Cup, Nike granted me with the Nike Global Maxims Awards and an invitation to set up a new Nike team in Brussels, Istanbul, and Moscow to lead Government and Public Affairs Europe, Middle East, and Africa.

 

For decades, in parallel, and served boards as member and chair in the US, South America, and Europe. Also taught Marketing, Strategy, and Government Relations for renowned business schools.

 

In 2020 I founded the Stakeholder Relations Organization to include stakeholders in the companies' decision endeavoring growth and prosperity.

Keynote Topic #1

    Inclusive Decisions for Inclusive Organizations. Introducing The 5A multi-stakeholder approach.

    Inclusive Decisions for Inclusive Organizations. Introducing The 5A multi-stakeholder approach.

    Background: the ESG & Stakeholder Capitalism era requires organizations to introduce new, inclusive decision.

    Gui believes that organizations must be responsible for making inclusive decisions regarding pressing issues such as climate, racism, and inequality.

    He proves that at the same time that everyone is making their point, organizations are not ready to understand and decide on multi-stakeholder issues—a situation that will only worsen post-COVID-19.

    Outcomes:

    • Stakeholders connected form a common opinion
    • Countries will introduce new rules towards net-zero
    • Organizations need to make informed decisions
    • The 5A multi-stakeholder approach: ADOPT, a multi-stakeholder structure with a Chief Stakeholder Officer or a permanent committee with rotation leadership, to ANTICIPATE all risks & opportunities, ACT consistently, and ADVANCE with your teams.

Keynote Topic #2

    Understanding Diverse Stakeholders and Amplifying Your Relations.

     

    Greta Thunberg, Alizia Garza, Tarana Burke, Edward Snowden are examples of the increasingly diversity of stakeholders' profiles, causes, and approaches.

    Understanding Stakeholders today is far beyond identification or prioritization; it is not only about geographies and demographics; it is priory about their real interests, history, and knowledge.

    Gui proves that at the same time that everyone is making their point, organizations are not ready to understand and decide on multi-stakeholder issues—a situation that will only worsen post-COVID-19.

    Expanding Relations is communicating consistently to relevant stakeholders through a combined core calendar from various departments, focus messages, and a comprehensive-training for a pool of speakers.

Speaker Details
  • Spoken Languages
    Portuguese, English & French
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