After decades of leading the stakeholder relations for Fortune 500 companies in the Americas, Europe, the Middle East, and Africa, Gui Athia has designed a new, inclusive, stakeholder governance system - the 5A.
In 2020 I presented the 5A to diverse audiences in Europe, Brazil, and Asia, invited by The Fletcher School, AmCham, ESPM Leadership Academy, IBGC, and others.
In short, the 5A governance system is: Adopt a multi-stakeholder structure with a Chief Stakeholder Officer or a permanent committee with rotation leadership, to Anticipate all risks and opportunities, Analyze a true joint strategy, Act consistently, and Advance with your teams.
I became Renault South America Communications and Government Relations Statutory Director at the age of 33. Together with a brilliant team, I increased Renault brand equity by more than 70% in three years.
I was the first Director of Public and Government Affairs at Nike Brazil when the country was the third-largest market for Nike and was preparing to host both the World Cup and the Olympics.
After the 2014 World Cup, Nike granted me with the Nike Global Maxims Awards and an invitation to set up a new Nike team in Brussels, Istanbul, and Moscow to lead Government and Public Affairs Europe, Middle East, and Africa.
For decades, in parallel, and served boards as member and chair in the US, South America, and Europe. Also taught Marketing, Strategy, and Government Relations for renowned business schools.
In 2020 I founded the Stakeholder Relations Organization to include stakeholders in the companies' decision endeavoring growth and prosperity.
Countries will introduce new rules towards net-zero
Organizations need to make informed decisions
The 5A multi-stakeholder approach: ADOPT, a multi-stakeholder structure with a Chief Stakeholder Officer or a permanent committee with rotation leadership, to ANTICIPATE all risks & opportunities, ACT consistently, and ADVANCE with your teams.
Gui proves that at the same time that everyone is making their point, organizations are not ready to understand and decide on multi-stakeholder issues—a situation that will only worsen post-COVID-19.
Expanding Relations is communicating consistently to relevant stakeholders through a combined core calendar from various departments, focus messages, and a comprehensive-training for a pool of speakers.
Portuguese, English & French
Inclusive Decisions for Inclusive Organizations. Introducing The 5A multi-stakeholder approach.
Understanding Diverse Stakeholders and Amplifying Your Relations.
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