Speaker Bio

Jim Lawless is CEO of Symmetry International and a member of the Forbes Coaches Council.

He is a leading architect of change and has delivered for global corporations, high-growth PE-backed companies, government departments and Olympic teams. He is the high-performance team coach of choice for many senior leadership teams around the world.

Author of the international bestseller ‘Taming Tigers’, and committed to highly practical yet disruptive business advice, Jim tested the rapid adaptation framework presented in his book to become a televised race jockey within a year of starting to ride and to become the deepest British freediver in history (101m) in just 8 months of training. Both whilst delivering his day job (we all have to perform whilst we transform) and with no prior experience or physical conditioning.

In high demand as a keynote speaker, Jim is ranked #1 outside of the USA and #6 globally in the current Global Gurus motivational speaker rankings. He has addressed well over half a million people on five continents.

Jim holds a degree in Law and spent the first decade of his career working as a commercial solicitor in the City of London and then as Legal Counsel with a global tech company. He founded his learning and development consultancy, ‘Optimise’ in 2000 which has evolved into Symmetry today.

Jim was elected a fellow of the UK’s Royal Society for the Arts in recognition of his writing on culture and change.

Jim Lawless is one of the world’s leading motivational speakers and a pioneer in the fields of change and performance shift. He has inspired and empowered over half a million people on five continents.


A strong believer in walking his talk, Jim tested his approach to bold, fast change by becoming a televised jockey in just 12 months. At the outset he was 36, unfit, overweight, couldn’t take time off work and couldn’t even ride.


To test his ideas on managing the neuroscience and physiology of fear (and fundraise), he took the British freediving record in just 8 months. He is now the first Briton to dive deeper than 100m on a single breath of air.


Jim started his career as a City solicitor. After a decade of lawyering with the name “Lawless” he had perfected the trademark wit and humour he brings to the stage.


Over the past two decades, Jim Lawless has evolved to be one of the most in-demand motivational speakers in the world delivering over 100 major conference keynotes each year. What differentiates him, besides having proven his highly effective methodology personally, is his immense personal 1-1 connectivity with people in audiences of all sizes. He brings passion, energy, interactivity and amusing elements to the stage creating an engagement that transforms mindsets with ease.


Working with one of the world’s leading motivational speakers you can teach your people the basics of the skill of change in an exciting, liberating hour.

Inspire and empower them to plan and commit to major, personal strategy-supporting changes in just three hours.

Keynote # 1



You’re right. The only way to achieve the bold, fast change needed to deliver the plan is through your people owning it, courageously trying new, uncertain things and taking astute, managed risks.

Gathering your people together in the same room is your critical opportunity to give them the skills, confidence, determination and inspiration to recognise and override the fear algorithm and to take managed, courageous necessary risks to create change where it counts.

Highly experienced, world class support is at hand to help you do precisely that.

We have taught leaders how to ‘manage’ and ‘drive’ change for decades. We have not taught our people how to manage the evolutionary human ‘fear algorithm’ that causes our whole body to react powerfully against risk and uncertainty. An algorithm carefully calibrated for the old Industrial Age through our education and ‘old work’ systems.

Keynote # 2


‘Future of Work’, AI and the pace of geopolitical, tech and market disruptions require us to look at ideas we previously thought impossible, create a way to build them, and execute at pace whilst managing the risk.


And that’s Jim’s role in supporting your ambition. After all, nobody can become a jockey in 12 months or break a freediving record in 8 months whilst still delivering their day job…

If you’re asking yourself and your people to do things that have not been achieved before, you will create strong tension.

Unresolved, that tension will cause delays and the erosion of your ambition.

Understanding the tension liberates your people from it. And inspired, liberated people in collaboration can achieve the seemingly impossible.

Country of Residence:

United Kingdom


City of Westminster, England, United Kingdom


Bold Change: Fast
The Art of Possible
Creating & Leading the High Performance, Change-Ready Team
Becoming the Disruptor in the Age of Disruption
A Mindset to Ignite Change

Expert On:


For keynote speaking, workshops and media requests
please contact Maria through the Availability Calendar


Jim’s live keynotes have gained an enviable, worldwide reputation.

Now, adding state of the art studio tech to his inspirational storytelling, lived experiences, scientific foundations and practical tools, his virtual keynotes are fast becoming legendary.

Booking Requirements

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Open hours today: 7:00 am - 5:00 pm
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  • Sunday


  • 15 June 2021 12:37 pm local time

Fee Currency

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Live Fee Range
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      • John Pitts
        23 June 2020 at 2:29 pm

        “Jim was truly inspiring on the day. He had the audience memorised with his fantastic story telling – you could hear a pin drop. The subsequent feedback from delegates has been outstanding!”
        John Pitts, Training Manager, VOLVO

        Keynote Talk - Live

      • Isabel Morrison
        23 June 2020 at 2:27 pm

        “We at Apple pride ourselves in thinking different, that is why we work in partnership with Jim.”

        Isabel Morrison
        Human Resources Director, Apple

        Keynote Talk - Live

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