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Speaker From

United States


San Francisco

State | County | Province


Speaker Bio

Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.

Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival.

HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.

Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.

Jaffe’s 5th book, “Built to Suck: The Inevitable Demise of the Corporation…and How to Save It?” (Ideapress) was released in March 2019. Built to Suck announces the coming Corporapocalypse and outlines a clear path to salvation, rebirth and transformation.

Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS, ABC, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Ad Age, Adweek and the list continues.


Keynote title, description and content can be customized to the event theme and positioned anywhere on the continuum of pain (hard hitting and provocative) to pleasure (positive and optimistic) Examples:

  • The Prime Directive: Return to Growth
  • The Key to success…is to suck less
  • Built to suck
  • Why we’re all in the survival business
  • The Change Imperative
  • Why [insert your industry] is built to suck

What's your Heresy?
What if you fired yourself? What if you funded your competition? What if you slaughtered the cash cow? What if you turned your back on your customer?

These are just a few unthinkable questions that, when answered, form a brilliantly original and provocative philosophy called Heresy. And it’s not far fetched, futuristic or theoretical at all; it’s very real and supported by real examples from winning companies like Netflix, REI, Intel and Costco that have already put this into practice.

Discover how Heresy will push you to the brink, bring you back with a meaningful jolt, and ultimately force positive change and growth.

Learn what it means to “put yourself out of business” and then pivot towards a scalable and potentially game changing result for your company.

Experience a new mindset and perspective that leads to breakthrough ideas and innovation.

Disrupting Digital
The turn of the century saw the revolution of digital. It ushered in an era of instant commerce, communication and collaboration that forever changed the lives of consumers, businesses and brands. Bricks and mortar crumbled, entire industries vanished and new markets were created in their place.

Digital changed everything. It did then. It does now. It will in the future.

The only problem is that digital has become Vanilla. Tired. Boring. Expected. Predictable. And to add insult to injury, there are far more toys and shiny objects now that dilute, distract and detract. Some are real and some are fake. Don’t be fooled by bright and shiny objects.

Instead, focus on one single question: are you changing the game with digital?

If not, you’re just another lemming waiting to fall off the cliff.

Customer Obsession as the Killer App
Forget customer service, customer experience or customer centricity. The new obsession is….customer obsession

Just ask Jeff. He’ll tell you. Bezos spoke about customer obsession back in his very first letter to shareholders, and it’s no coincidence that brands like Starbucks, Netflix and Nike stand tall next to Amazon. Most others prioritize “strangers” (first time buyers) and “prostitutes” (switchers) over fans, advocates, ambassadors and zealots. But take heed… brands that continue to drink from the swill that is acquisition marketing will eventually be met with a dry pipeline and a painful death.

  • Discover how to flip the funnel where retention becomes the new acquisition
  • Learn how customer intimacy can convert into an unassailable competitive advantage
  • Uncover a series of game changing strategies and tactics that can help you drive real and meaningful growth

Ban the Employee
In these turbulent times, companies will live and die based on the extent to which they are able to win the talent war. And spoiler alert: they’re losing it right now. Big time! Instead of harnessing the collective creativity and incredible entrepreneurial potential of talent, companies take the low road of cost cutting, dehumanizing and automating, but guess what? You can’t automate stupid!

But what if companies could transform their “employees’ into intrapreneurs, and instead of controlling, litigating or repressing them…

  • Fund them
  • Liberate them
  • Empower them

The Evolution of Capitalism
Companies talk about Corporate Social Responsibility or Purpose Marketing, but it’s just PR Spin. They are bad actors. Irresponsible denizens that turn a blind eye as the planet continues to spin out of control, the Amazon burns and humans suffer under the burden of obesity, drug dependency and credit card bills.

In order to DO good, you have to BE good. In a world where big government continues to fail its people, can big business step in and become the hero? The answer is a definitive yes if – and only if – they adopt an approach of transparency, integrity and soul.

  • Take stock
  • Take responsibility
  • Step up
  • Be a corporate citizen.
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