Juanita founded her own fully remote working and highly regarded outsourced marketing business in 2013. The company has reported profitable growth every year since its inception with very low churn in staff and clients.

She started her journey from employee to self-employed to employer without any managerial experience or business administration qualifications. Her early business decisions were guided by her intuition and in line with her principles:

• Say yes to opportunities without making promises you can't keep.
• Do what you know while adding to what you know.
• Play well with others.
• Measure results, not effort.
• Keep it simple.

Juanita earned the designations of Certified Director and Ethics Officer in 2017. Her consistent results and knack for simplified, practical solutions to complex business problems soon had other business leaders ask her for advice on issues including strategy, operational efficiency, human resources, product development, reputation management, future industry trends and more.