The Story-driven LEADER program will help establish that our role in leadership is to serve as the conductor – setting the tempo and tone – making sure everybody is playing nicely together. But too many of us focus on processes and procedures – forgetting that people need more.

According to the latest Gallup poll, 73% of employees are disengaged at work. And if nothing changes, that number is predicted to rise to 86%. Can you imagine a world where 86% of your people have checked out, they just haven’t left yet?

Leadership is not about telling people what to do, but inspiring them to want to do it. True leaders create fans, and Kelly will teach you how to create employees who buy-in to your vision. In this high-energy program, Kelly teaches you how to maximize the value of your leadership platform by going from manipulating to motivating – from communication effectively to connecting deeply – from telling people what to do, to making them want to do it.

Be the leader people want to follow.

• The importance of Emotional Connection
• Six ways to connect with those you serve
• How to use Story to create buy-in
• What is Story and how does it work

The Story-driven CUSTOMER SERVICE Program will help you discover the six secrets to connecting with people on a deeper level – to go from customers to raving fans – by connecting through your story to theirs.

There’s no question about it, excellent customer service isn’t just about delivering a quality product with a smile.  It’s not really about the product at all. It’s about the experience you give your customer the moment they have contact with your brand, and long after they leave your building. That’s how you turn a customer into a raving fan.

So how do we create an experience they never forget?

By focusing not just on what you do, but how you make them FEEL.

Kelly Swanson has spent 20 years as a motivational speaker studying this very thing – how to create an experience for strangers so that they remember her brand for years. And now she will share those secrets with you.

In this high-energy, laugh-filled, story driven program, you will shift your perspective in how you see yourself, your service, and the people you serve. You will learn the art of Story Driven Customer Service. And it WILL make a difference.

• Learn Kelly’s Six Secrets to Creating An Emotional Connection
• Learn simple networking skills that focus on creating common ground between you and your buyer
• Learn how to be a storyteller of your brand – tell the story of your product – and tap into the story of your buyer – even when you don’t have time to tell a story.

My Story-driven Communicator Program will help you learn how to conquer the fear of speaking in public or in front of a group, and some simple story crafting and delivery techniques that are much more persuasive and authentic and easier to deliver than a crafted speech.

This program is not for the person who speaks as a profession, but must speak in their profession.

Wish you were a better public speaker?

If you’re here, it’s probably because you don’t speak as a job, but have to speak FOR your job. And it terrifies you.

If you’re here, it might be because you lack confidence – feel stupid in front of people – are afraid of boring people – aren’t sure how to craft your words – or simply need some encouragement.

Whatever the reason, I am glad you came. It is my job to help you find your voice, share your story, wow your audience, and have a great time doing it.

You might be thinking, “But you don’t have any idea what it’s like for me. You’re a professional speaker. You do this for a living. I don’t.” Well it might surprise you to know that in the beginning, I was terrified. I wasn’t a good public speaker. I felt like an idiot giving talks. I didn’t know what to say or how to say it. I WAS A MESS.

I wasn’t born a natural speaker. I had to learn how to be. I had to learn how to have confidence – how to memorize words – how to be comfortable in front of people – how to persuade and convince – and how to keep the attention span of people who don’t have one. SO I GET IT.

But I did it. Not only did I do it myself (unlike many coaches out there) I actually created a successful speaking business, which isn’t easy. A speaking business driven by word-of-mouth.

What makes me different?

Let’s face it, there are a LOT of public speaking coaches out there. Tons of articles. Books. Training. Companies, Associations and Clubs that claim to make you better at public speaking. Lots of websites filled with fancy stock photos of people holding their arms out to a standing ovation.

Yuck.

Yet with all this access to all this information, most presentations still suck.

Why is that?

Because they’re all being taught the same basic communication and presentation skills that people were teaching fifty years ago.

This isn’t the 50s anymore. In fact, the way we communicate isn’t the same as it was even five years ago.

Now MORE THAN EVER we are living in a crowded noisy world where everybody is shouting to be heard about the noise.

No matter what platform you have – what message you bring – what end result you desire – you had better do more than just communicate effectively.

You had better CONNECT and provide an EXPERIENCE they don’t forget.

This isn’t about delivering a polished presentation. Yuck.

This is about influencing and persuading people in a real emotional way that has lasting impact.

That goes WAY beyond basic presentation skills.

That’s about connecting.

And that’s where I’m different than most people you meet teaching the same thing. I have spent fifteen years learning how to entertain and engage an audience – encourage and motivate them – get them to take action – and get them to buy what I’m selling.

I bring skills in both CRAFTING and DELIVERING a presentation that truly stands out from the rest.

I know how to give your words more power – and make you more authentic on the platform.

And it’s actually easier than you think.

• How to communicate with authenticity
• How to use story to be more powerful
• Basic delivery tips
• Basic presentation skills
• How to get over fear and build confidence
• How to stand out among other presenters