Max Lenderman is the leading voice at the vanguard of two massive trends in branding and innovation: brand experience and brand purpose.

He’s authored two best-selling books on marketing and global innovation trends, Experience the Message: How Experiential Marketing is Changing the Brand World  and Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business, and has spoken at major conferences like SXSW, Forbes CMO Summit, Advertising Week and X-Prize.

Max is a columnist for Adweek, teaches at the University of Colorado and consults various start-ups in tech, cannabis, and good food.