Mongezi Mtati has spent the past six years playing and working on the web. He founded his company WordStart in order to help companies generate buzz around their products and services amongst South African influencers.
Since 2008, Mongezi Mtati has played, worked and built campaigns across the internet with a focus on digital marketing.
In 2009 he launched the NetwebTV channel on YouTube which is aimed at start-ups who wanted to defy the status quo and build meaningful organizations. In its first year the channel featured interviews and thoughts from influential local and international entrepreneurs, including two interviews with best-selling author, Seth Godin. During the two years Mtati hosted the show he also hosted monthly entrepreneurial NetWeb events. In September 2009 he hosted TEDx Newtown.
As the founder of WordStart, a boutique digital marketing outfit that started in 2011, Mtati helps brands with their digital campaigns and strategy while understanding the significance of data. WordStart evolved from a digital word-of-mouth marketing to becoming a specialised digital marketing company with an interest in the role of data for audience engagement.
In 2012 while part of the Richard Branson Centre of Entrepreneurship, Mongezi Mtati shared the stage with Richard Branson as MC. He ran a Q&A that was part of Richard Branson’s book launch and fundraising initiative for emerging entrepreneurs.
Mtati is a contributor, writer and content creator on some of South Africa’s leading marketing and advertising news platforms. His content has been featured on Bizcommunity, Marklives, Entrepreneur Magazine, Destiny Man and many others.
He is also the host of The Lead Creative podcast which features a series of conversations with great minds in the creative, marketing, and communication industries.