Peter Ndoro

Peter Ndoro has more than 20 years’ radio and television broadcast experience. Prior to having been Anchor and also the Director for Corporate Communications for CNBC Africa, viewers across the continent saw him on SABC Africa presenting a flagship breakfast news programme.

He worked for the pay TV Channel M-Net for many years doing entertainment television. He also spent some time at the business channel Summit TV as a prime-time Business News Anchor and Presenter.

Peter spent many years as a recognised voice and producer on South African radio, presenting music programmes, news and talks shows for Highveld Stereo, SAfm and Talk Radio 702.

Peter trained as an accountant at Coopers & Lybrand and graduated from the University of South Africa with a degree in Accounting. Prior to entering the broadcast arena, he worked in accounting, advertising, marketing and business management. He also managed his own television and video production company.

With his vast media and business experience, Peter is a well regarded and sought-after media trainer to business executives. He is regularly called upon to act as a Master of Ceremonies for corporate dinners, gala functions and international events.

Peter was once voted Best Male Television Presenter in South Africa by People Magazine.

The training is split into theory and practical training

Theory
•Understanding the media, its needs and how it operates. The reporter’s perspective.
•Preparing for media interviews
•Dealing with hostile interviews and handing difficult questions
•Understanding how to exploit the media interview for key messaging and reputation management
•Body Language and appearance for media interviews
Practical
•Interview simulations with each candidate
•Practicing how to employ the learnt theory in any interview situation
•Video playback and feedback
•General discussions around best practice viewing real examples
•Message formulation and the art of the sound bite
•Course notes and DVD copy of training

At the end of the half-day course candidates will have a good understanding of how the media works and operates. Candidates will be able to handle themselves confidently in any interview situation whilst using the interview to deliver prepared messages.

Peter trained as an accountant at Coopers & Lybrand and graduated from the University of South Africa with a degree in Accounting. Prior to entering the broadcast arena, he worked in accounting, advertising, marketing and business management.

Peter is an experienced Broadcast Journalist with practical experience in Business management including service at South African Airways Cargo as a marketing Manager