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Speaker Bio

Professor Chris Roebuck has a unique experience and approach that helps leaders, teams and organisations understand how they can reach their full potential and be successful in just two steps.


His innovative and inspiring approach shows everyone that they already know what delivers success but just don’t recognise it.

Once they do by using simple actions they can quickly transform performance.

This adds investor value, serves customers better, builds the brand and boosts bottom line by 10% + at no cost and even supports effective risk management and cost efficiency.

To develop this new approach to success Professor Chris Roebuck unique experience has been built up over 35 years during which he has been a successful :

Corporate leader : Developing leaders and leadership in major global organisations and SMEs to enable both personal and organisational success.

His work in UBS as Global Head of Talent & Leadership is part of a Harvard Case Study.

  • Governmental leader : Working in Government and public sectors on major change and leadership projects from UK
  • National Health Service and local Government to London Underground PFI.
  • Thought leader : being regularly on the list of HR Most Influential  Thinkers and Visiting Professor of Transformational
  • Leadership at Cass Business School in London researching what delivers success.
  • Military leader : Serving as a military officer leading and inspiring people in challenging environments via a “serve to lead” ethos.
  • Executive coach and mentor : helping senior executives be more successful across as range of different sectors.

This unique experience has enabled Chris develop an innovative, entrepreneurial and highly effective new approach for leaders and organisations to achieve success : I CARE  Leadership.

Chris shows how simple, practical day to day actions can be taken to quickly deliver real improvements at all levels; individual, team and organisation.

Those attending can then immediately make a real difference implementing simple actions based on their own experience.

For example one organisation who implemented I CARE Leadership increased the number of staff happy to recommend it as “a great place to work” to friends or family in 2 years from 40% to 82%, and increased revenue by 40%.

His first book on leadership published in 2000 took this approach and was translated into 11 languages as a result.

When Global Head of Leadership at UBS, 70,000 staff & 100 countries, his team helped the bank transform organisational performance to increase profitability by 235%, market capitalisation by 50% and win awards.

Now a Harvard Case Study. Chris is an economist so fully understands the financial success that can be delivered via inspiring leaders.

Professor Chris Roebuck has great breadth of experience across function, sector, culture and geography, from having held senior roles in UBS, HSBC, KPMG & London Underground to advising legal firms and construction,

From the UK National Health Service of 1.4m staff and UK Government to the Red Cross in Myanmar, from Investment banks in London to Middle East Telecoms, from the Chinese Space Programme to retail in USA.

Project Managers to HR Directors, from Risk & Legal Officers to Finance Directors, from Beijing, New York, Dubai, Rome, Singapore, Athens, Stockholm, Zurich, Kuala Lumpur, Calcutta, Oman to Hong Kong.

Chris has been quoted as a leadership expert globally in the Harvard Business Review China, FT, Wall Street Journal, Le Monde, New York Times, Business Week, Time Magazine, Washington Post, Times of India, Straits & Gulf Times and many other titles.

He has done over 350 TV interviews on leadership and business issues on BBC channels, Sky, Bloomberg, Al Zazeera, ITV, CNBC & CNN.

Professor Chris Roebuck


Main topic – a proven new way to make yourself, your team and your organisation more successful by getting the best from people. “ I CARE Leadership”.

But content highly flexible to suit wide range of different businesses and functions or general audiences.

  • “How to add 10%+  to your bottom line at no cost using things you already know.”
  • “How to be an inspiring leader for your people in just 2 simple steps.”
  • “I CARE Leadership – the holistic solution to business challenges.”
  • “Optimising customer service through an I CARE culture.”
  • “Transforming leadership into entrepreneurial leadership to deliver success.”
  • “I CARE – Making every employee a proactive brand ambassador.”

Respected expert with unique experience :

  • Economist
  • Ex military officer
  • Ex corporate leader
  • Ex governmental leader
  • Visiting Professor at respected business school
  • Global multi sector experience

After working with leaders from organisations over the world, I have discovered a proven way to make you the leader that everyone gives their best for.

The underlying principles were initially developed in the creation of a new global bank, UBS. This transformation is now a Harvard Case study.

They were then honed to a set of just 3 steps any leader, anywhere, in any organisation can implement to be more successful.

This has been delivered to small groups of top leaders to audiences of over 1000.

It has helped over 5000 leaders unleash their potential; from investment bankers to clinicians, finance directors to HR teams, retail in USA to the UAE Prime Minsters Office, and from leaders of the Chinese Space Programme to the Red Cross.

By attending my talks and implementing my ideas, your current and future leaders can:

  • Unblock their limiting beliefs that are holding them back
  • Unlock organisational performance
  • Unleash their potential to deliver success
  • Be the Leader that everyone gives their best for
  • Focus that best onto critical drivers of organisational success
  • Achieve this quickly simply and easily at no cost

Keynote Types - What's Best For You?

  • For Groups
  • Highly tailored to group objectives
  • Keynotes – a 1 hour insightful overview of critical success factors with action to implement
  • Masterclasses – longer interactive in depth analysis of personal and organisational actions for success
Keynote Topic #1

Action to achieve next year’s critical objectives & strategy

Challenge: To focus everyone on next years key deliverables and how to ensure they are achieved.

Case Study: BD Pharmaceutical System – 120 top global leaders conference, Madrid

US-based BD Group employs 70,000 staff in 50 countries focused on healthcare. Pharmaceutical Systems develops drug delivery systems and was a market leader, but for Peter Nolan the CEO this was not enough. He wanted to go up another gear to beat the competition. Chris was asked to give the top 120 leaders the mindset and actions to start that.

Keynote Transformation: Interweaving and clarity on forthcoming strategic deliverables with inspiring individual leadership improvement and a 3 step action plan to implement immediately at personal, team and organisational level aligned to CEOs plan.

Keynote Topic #2

Action to focus impact on specific area – eg improving leadership, financial performance, customer focus, communications and even risk management

Challenge: To target action on a specific area identified as key to future success.


Case Study: Dematic – 150 top global leaders strategy day, Vienna

US-based Dematic is the 2nd largest logistics handling systems supplier with 6000 staff and $3.2bn turnover. To power additional growth, the CEO wanted the leadership team to be able to engage and empower all employees. Chris was asked to deliver a keynote to the top 150 leaders showing them what they could do just with 3 simple steps via “Servant Leadership”. Individual plans followed up post event.

Keynote transformation: Interweave need for specific action in area, inspiring improving impact on that area and a 3 step action plan to implement immediately aligned to CEOs strategy.

Keynote Topic #3

Action to build a new world – transformation & change : restructure, merger, acquisition, new business or going up a gear post Covid

Challenge: To initiate and deliver a significant transformation in the organisation that many people may find very challenging if not frightening.

Case Study: Knauf Insulation – top 150 global leaders conference, Vienna

Headquartered in US, Knauf is one of the worlds largest building products suppliers, with 250 plants in 80 countries, Indiana to Malaysia. But Knauf wanted to do more than just make the products, they wanted to get deeper into the value chain with design and fitting. But this needed more entrepreneurial leaders so they asked Chris to help via double keynote – revelation followed by detailed 3 step immediate action plans.

Keynote transformation: To show that aligned energy from everyone will make the new world a reality and enable everyone to build their 3 step action plan to start the journey.

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  • Mark Craddock
    08/14/2021 at 10:21 am

    “Chris delivered a great keynote to leading CEOs and Finance Directors that engaged and challenged their thinking. He presented a powerful business case backed up with proven data and followed up with practical ideas for action that deliver return on investment, critical for credibility with this audience. The feedback was excellent and we hope to work with Chris again in the future.”
    Mark Craddock
    Partner, Eton Bridge – “How to get 10% on bottom line for free!”

    Keynote Talk - Live

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    Take-Away messages (relevant to brief / needs)

    05/11/2021 at 9:06 am

    Chris’ closing keynote address was outstanding, pulling together all the strands from the Congress and setting out clearly some takeaway points that were extremely relevant, thought-provoking and helpful to all of the top retail leaders present.

    Keynote Talks - Virtual

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  • Declan Ronayne
    03/12/2021 at 3:20 pm

    “Chris in a very simple and straightforward way explained to us why this makes sense and is simple. Chris translates this in a very engaging way and from my own role Chris has given me a few things to consider, I’m going away thinking I am going to have to up my game. Very valuable morning. Thanks”
    Declan Ronayne
    CEO Woodies DIY Chain – annual leadership conference

    Keynote Talks - Virtual

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