Name of Author
When the world’s leading corporations need direction or winning market strategies, they turn to Rana Florida, the CEO of the Creative Class Group. The influential author and businesswoman has an impressive roster of clients including BMW, Johnson and Johnson, Zappos, and several government bodies. Her expertise and creativity were also key to the foundation and development of massive e-commerce site, Shop.ca, which she continues to advise.
Rana brings more than two decades of experience in corporate strategy, communications and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for Disney and Starbucks in addition to her events experience working with The Atlantic, The Aspen Institute, and The Knight Foundation.
Her business expertise is frequently sought out by The Today Show, Fox news, and MSNBC’s The Cycle. Her book, Upgrade — Taking Your Work and Life From Ordinary to Extraordinary was a “Business Best Seller” and is based on her numerous years of guiding clients and interviewing top-notch entrepreneurial minds such as Mark Cuban and Andre Agassi.
What could a graffiti artist, eminent neurologist, star athlete, celebrity chef, fashion designer, rocket scientist, and Grammy Award–winning musician possibly have in common?
In this groundbreaking new book, Rana Florida shares their formula, giving you the tools to achieve unimaginable success in work and life. Upgrade gathers the best practices, not just from CEOs and business executives but from entrepreneurs, innovative thinkers, and creative leaders.
Upgrade includes interviews with Sir Ken Robinson, Dan Pink, Mark Cuban, Andre Agassi, Kenny Scharf, Zaha Hadid, Governor Martin O’Malley, Tory Burch, Tim Brown, and many other leading figures. Despite this cast’s vastly different backgrounds and skills, Florida’s research concludes that there are seven key principles to achieving your business and life goals:
New York City, New York, United States