Speaker Bio

The founder and MD of Brilliance, Samantha Hillion-Burns is dedicated to helping companies around the world become more successful at and by proactively looking after customers’ best interests.

Passionate about her clients, Samantha provides effective customer experience tools, practical advice and inspirational training. Having over 25 years’ executive experience in the field of keeping customers (including customer experience management; customer trust and loyalty; customer ethics; service design and complaints management). Numerous clients have benefitted from her strong problem solving and design skills and her persistent drive for customer success.

Being an expert in customer fairness, Sam has over 100 financial services firms using her online tools successfully helping them to implement, monitor and measure fair customer outcomes to meet both regulatory and CX requirements. She is regarded as one of the leading authorities on Treating Customers Fairly in South Africa.

Samantha has an international MBA cum laude mastering customer loyalty, and a degree in psychology and communications which she applies to customer psychology and customer communications.

On a personal note, Sam loves dinner with friends (especially when it’s sushi or a good old South African braai); she loves word games; she loves the nature; she loves reading, being inspired and inspiring others – she loves life.

Keynote Speaking Events

Samantha Hillion-Burns is repeatedly rated as one of the top speakers at events.

  • leadership event,
  • executive forum, or
  • business strategy session.

Benefit from an inspirational and mind-opening talk on Service Energy.
Hear a fascinating, new perspective on Customer Success.

Hear Samantha talk passionately about one of her favorite subjects:

Customer Ethics – driving corporate integrity to be a force for good for customers.

Country of Residence:

South Africa


Customer Ethics – driving corporate integrity to be a force for good for customers.

Booking Requirements

Please note all rates exclude local taxes, travel and accommodation where required.

Standard Keynote Rate: R20 000.00
Online Webinar Rate: R15 000.00

Contact Me:
Fee Currency

South Africa ZAR

Virtual Fee Range
Social Networks
Please complete my inquiry form in Availability Calendar and I will respond to your request within:

2 Hours

Booking Calendar
April 2021
Mon Tue Wed Thu Fri Sat Sun
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