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Las Vegas, Nevada, United States
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Las Vegas
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Nevada
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Speaker Bio
Scott McKain is an internationally known distinction expert, bestselling author, keynote speaker and virtual presenter.
He has a unique style has earned him induction into the Professional Speakers Hall of Fame — and his remarkable content earned him membership (along with Dale Carnegie, Zig Ziglar, and Og Mandino) as one of only 24 selected for inclusion in the Sales and Marketing Hall of Fame.
He is currently “Corporate Educator in Residence” at High Point University, named by U.S. News & World Report as the nation’s “most innovative” university.
Scott has over three decades of research and experience and has spoken and consulted for the world’s most influential corporations, presenting his business strategies on platforms in all fifty states and twenty-two countries.
His latest book, ICONIC, named as a Forbes “Top 10 Pick of the Year,” is the instruction guide for professionals and organizations to become so distinctive they not only stand out in their industry, but set the benchmark for innovation, customer experience and employee culture.
Scott McKain is a customer experience (the Ultimate CX®) and distinction expert teaching companies and individuals how to establish strategies and execute seamlessly to stand out from the competition. Known internationally as a top-rated keynote speaker and virtual presenter, Scott’s clients represent the world’s most iconic brands.
Recognized for his success in business and academics, Scott is a member of the “in residence” faculty of High Point University, the “Sales and Marketing Hall of Fame,” and the “Professional Speakers Hall of Fame.” His latest book was named by “Forbes” as one of the “ten best business books of the year
Keynote Topic #1
- The ability to avoid the mistakes of commoditization
- Improved results from learning the specific steps to create distinction
- Improved appreciation of the importance of personal responsibility in organizational growth
- Expanded skills and thinking on the important issue of innovation
- Enhanced clarity about goals and organizational direction
- Knowledge of communication approaches that transcend generational differences
- Discovery of the specific steps required to deliver superior experiences for customers
CREATE DISTINCTION
What To Do When “Great” Isn’t Good Enough to Grow Your Business
In this keynote or workshop, Scott teaches how to create distinction. He will show you how to deliver ultimate customer experiences® to earn customers for life.
The most important question we must confront is: “WHY would we get chosen instead of our competition?”
In this high-impact keynote, Scott shares distinctive stories from his extensive case studies. He provides the specific action steps that every professional must undertake to stand out and move up. And, he will show you how to avoid commoditization by expanding your innovation.
Scott’s insights on current trends have been globally recognized as cutting edge. His masterful storytelling ability means your attendees will enjoy the speech — and execute the strategies.
Your outcome will be an audience prepared to drive business growth by creating distinction — personally and professionally.
Duration: 30-120 minutes
May be expanded to half-day, highly interactive seminars and workshops – or combined in a customized manner specific to your organization’s unique needs to create highly engaging programs.
Keynote Topic #2
- The five steps of an Ultimate Customer Experience®
- Why the experience – and not service – generates loyalty; and what you need to do to create it
- The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
- The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively
THE ULTIMATE CUSTOMER EXPERIENCE®
Delivering What Customers REALLY Want
There is a stunning difference between what customers want and what most organizations offer. And, as Scott McKain’s research proves, this widening gulf creates dissatisfaction, distrust, and –worst of all for any business — disloyalty.
What customers really want today is a superior client experience. Certainly, they want good service, a great product, and a competitive price. However, what creates client loyalty is a connection through personalization, differentiation, and emotion.
A critical question for you is: What is the ultimate experience that a customer could have as they do business with your organization? Scott McKain has vast experience and cutting-edge strategies on how to create distinction and deliver ultimate customer experiences®.
Your participants will discover what it takes to produce undying loyalty and endless referrals. By sharing specifics and stories from the iconic companies within Scott’s portfolio of case studies, you’ll discover how to deliver ultimate experiences to both internal and external customers.
Duration: 30-120 minutes
May be expanded to half-day, highly interactive seminars and workshops – or combined in a customized manner specific to your organization’s unique needs to create highly engaging programs.
Keynote Topic #3
- The Five Factors of Iconic Performance
- The ONLY two factors upon which customers will judge you
- Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.
- Improved results from learning the required steps for Iconic performance
- Expanded appreciation of the importance of personal responsibility in team success
- Advanced skills and thinking on the important issue of improving processes
- Enhanced precision about goals and organizational direction
ICONIC
How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
This keynote answers the critical question: What is an iconic organization or leader? And, it will clearly reveal how you can attain, sustain, or regain that status.
Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain is significantly more difficult to climb. Add the pervasive presence of social media and the competition for attention is more intense than ever before.
Merely standing out is more challenging than ever. It now has less impact on sustained growth. Today, to become a compelling company, leader, or brand on a positive trajectory, one must attain iconic status.
Scott will share fresh stories on iconic professionals and organizations. You’ll learn there are only two factors upon which customers and employees judge your organization. He will reveal unique examples like the millionaire chimney sweep. You’ll learn about the single-store steakhouse in a mid-sized city that has higher revenue than New York City’s famed Tavern on the Green.
What is the outcome of this keynote presentation? You and your organization will be ready to achieve iconic status through sound research and practical wisdom.
Duration: 30-120 minutes
May be expanded to half-day, highly interactive seminars and workshops – or combined in a customized manner specific to your organization’s unique needs to create highly engaging programs.
WeSpeak Global
02/10/2022 at 12:17 pm“WOW! You owned the audience in Denver. Every person in the room was on the edge of their seat. Your presentation was the right mix of stories, anecdotes and actionable ideas for our clients and our own company to implement.”
~Advisors Asset Management
WeSpeak Global
02/10/2022 at 12:17 pm“Your presentation was amazing, and I really enjoyed your personal stories and sense of humor in helping us with great ideas on how to better provide customer service to our customers”.
~Force3
WeSpeak Global
02/10/2022 at 12:17 pm“We very much enjoyed your presentation last week. It has provoked a lot of discussion among our management team. Finally, we have someone giving us a plan and a way rather than describing the issue and no solution.”
~Intel
WeSpeak Global
02/10/2022 at 12:16 pm“Great job at Vegas – a very inspirational message that further reinforces the fact that PEOPLE are the greatest variables in the customer experience of any organization. Thank you, Thank you, Thank you!”
~Juniper
WeSpeak Global
02/10/2022 at 12:16 pm“Thank you for providing us an opportunity to meet with you, to listen to your outstanding presentation and to work with you. It was indeed a matter of great pride for us…”
~SOITRON
WeSpeak Global
02/10/2022 at 12:15 pm“Best speaker I have had the privilege to be enthralled with. I’m working on the steps to implement “The Best furniture delivery you’ve ever had” program.
~Ashley Furniture
WeSpeak Global
02/10/2022 at 12:15 pm“I have but a brief moment to say what profound effect your presentation has had in my business and personal life. Thank you, I will endeavor to make myself stand out…”
~Sysco
WeSpeak Global
02/10/2022 at 12:14 pmOur sales force is raving about Scott McKain!
~Ecolab
WeSpeak Global
02/10/2022 at 12:14 pm“I don’t know how he did it! He sounded exactly like someone who worked for GE!”
~GE
WeSpeak Global
02/10/2022 at 12:14 pm“I’d just like to thank you again for delivering such an amazing presentation at CCC’s company event last week. Your message resonated with so many of our team members and your presentation style was so engaging. You helped make our event memorable for everyone who attended.”
~Advisors Asset Management
WeSpeak Global
02/10/2022 at 12:14 pm“Oh my gosh! He was amazing! What an inspiring guy! Our attendees and our staff LOVED him. I can’t say enough good things! He was the best way to end our conference.”
~PHONAK
WeSpeak Global
02/10/2022 at 12:13 pm“Thank you so much for your wonderful speech and talk this morning! I have heard many in my career and yours was the best.
~North American Company
WeSpeak Global
02/10/2022 at 12:13 pm“The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We’ve booked the leading speakers in the world. Scott McKain received the highest ratings of all.”
~Cisco
WeSpeak Global
02/10/2022 at 12:13 pmIt is not often I will make such a recommendation, but in this case I feel it is very much worth it – so if you are thinking about an event to reinforce the Customer Focus and get a new angle on the topic, then I can only recommend that you get in touch with Scott.”
~BMW
WeSpeak Global
02/10/2022 at 12:12 pm“The response from our agents has been fantastic and you definitely have built a loyal following with our group.”
~Nationwide Insurance
WeSpeak Global
02/10/2022 at 12:12 pm“I cannot tell you how much enthusiasm you generated. You were the hit of the event!”
~Connecting Point Marketing