I am the Founder of The Sales Counsel, a boutique Sales Enablement Solutions company based in Johannesburg, South Africa. It’s awesome to have you here, and I really hope you enjoy what my team and I have put together for you.

I have 21 years of B2B sales experience, and I have built a long and well-established reputation for high sales performance. I started from the bottom (trust me), but I got my first big break at the age of 19 in office automation sales, after 5 years I moved on to sell asset finance for South Africa's first BEE Asset Finance Company. Later I took the role of sales and marketing manager heading up media advertising sales for Kingfisher FM, where I featured as a co-host of the breakfast show for a number of years.

In 2011 I moved from Port Elizabeth to Johannesburg after being head hunted by Raizcorp to mentor over 60 companies in their portfolio, but I always knew that I was destined for business, I left the safety-net of full time employment in 2012 when I founded my speaking business, Shelley Walters Inc, followed by The Sales Counsel (Pty) Ltd in 2016.

I am incredibly privileged to travel all over the world to speak to a variety of audiences. and I am also honoured to be able to represent South Africa as a panelist in the annual international Women in Sales Awards in Europe, as well as taking home a winning award in the category "Inclusive Leader: Entrepreneur" and runner-up in the category: "Positive Role Model: Entrepreneur in the 2019 Gender Mainstreaming Awards, South Africa".

I am often featured in the media, in publications such as Business Day TV, Business Report Online, 702, Cliff Central, and SABC Channel Africa.

Topics Offered

Social Selling
Sales Productivity
Authentic Influence Model

Regions Available

Australia, South Africa, United Kingdom, United States of America


Sandton Drive, Sandhurst, Sandton, South Africa

Booking Info

Our unique framework is built on the unfailing combination of Confidence,  Clarity,  Conviction,  and Competence. If you have to compromise on one of these, in our opinion, it is just not worth it.

We excel at assisting sales professionals and sales teams by equipping them with what they need in order to close more deals and to do it in a way that amplifies connection to their purpose and magnifies their sense of significance and contribution.


Topics Offered

Social Selling
Sales Productivity
Authentic Influence Model

Training Rates

All rates are provided upon request based on your company training requirements. Please complete the form in my calendar to receive a quote.

Please complete my inquiry form in Availability Calendar and I will respond to your request within:

4 Hours

Availability Enquiry
January 2021
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