Speaker From

South Africa


Johannesburg, Gauteng

State | County | Province


Speaker Bio

Shelley Walters is the Founder of The Sales Counsel, a boutique Sales Enablement Solutions company based in Johannesburg, South Africa.

It’s awesome to have you here, and I really hope you enjoy what my team and I have put together for you.

I have 21 years of B2B sales experience, and have built a long and well-established reputation for high sales performance.

Shelley started from the bottom (trust me), but she got my first big break at the age of 19 in office automation sales,

After 5 years I moved on to sell asset finance for South Africa's first BEE Asset Finance Company.

Later I took the role of sales and marketing manager heading up media advertising sales for Kingfisher FM, where I featured as a co-host of the breakfast show for a number of years.

In 2011 I moved from Port Elizabeth to Johannesburg after being head hunted by Raizcorp to mentor over 60 companies in their portfolio,

But I always knew that I was destined for business, I left the safety-net of full time employment in 2012 when I founded my speaking business, Shelley Walters Inc, followed by The Sales Counsel (Pty) Ltd in 2016.

I am incredibly privileged to travel all over the world to speak to a variety of audiences. and I am also honoured to be able to represent South Africa as a panelist in the annual international Women in Sales Awards in Europe,

As well as taking home a winning award in the category "Inclusive Leader: Entrepreneur" and runner-up in the category: "Positive Role Model: Entrepreneur in the 2019 Gender Mainstreaming Awards, South Africa".

Shelley Walters

I am often featured in the media, in publications such as Business Day TV, Business Report Online, 702, Cliff Central, and SABC Channel Africa.

International corporate speaker and trainer Shelley Walters who specialises in sales, persuasion and presentation skills, providing individuals, groups and audiences with relevant, up to date with information to boost their performances in both sales and presentation skills.

With over 15 years sales and presentation experience in both business-to-business and business-to-customer environments

Shelley brings unique insight and experience to her clients; helping them to navigate the increasingly challenging areas of sales, persuasion and presentation skills.

Her career began in a cut-throat office automation industry, working her way up from direct sales to negotiating at a boardroom level in just 3 months.

Later, Shelley served as the first Business Development Officer for South Africa’s first black-owned finance house, Sadiba Asset Lease, until she joined the team at Kingfisher FM in 2007.

For four and a half years, Shelley served as the Breakfast Show co-presenter on Port Elizabeth’s popular radio station.

Addressing 144 000 people every morning, she quickly learnt how to think on her feet and how to entertain an audience whilst consistently providing information that was both relevant and informative.

She regularly recorded voice-overs for adverts, productions and documentaries.

This she did, whilst also serving as the station’s Sales & Marketing Manager, turning the station around from 100% donor-funded to 100% advertiser-funded in 18 months.

Keynote Topic #1

Sold Out

What turns customers on more than realising that you are fully committed to driving their outcomes? This highly engaging keynote focuses on the mindset and skill sets necessary to be a highly persuasive seller that your clients cannot live without.

Keynote Topic #2

The One Skill

Today’s buyers are frazzled, fickle and frustrated. Just like you and I. How do you capture the attention of already overwhelmed consumers? This practical and highly engaging session will have the penny dropping and the lightbulbs illuminating as your salespeople learn what a “typical day in the life of your customer” looks like.

Keynote Topic #3

Crush the Quo

According to Forrester Research 89% of sales conversations are considered a waste of time, and 60% of qualified opportunities end in no decision. We lose more deals to status quo than any other competitor. In this fast paced Keynote Shelley will teach your salespeople how they can CRUSH THE QUO.

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  • Nande Jacobs
    10/20/2022 at 12:06 am

    Shelley Waters is exceptional! She knows how to get an audience to sit on the edge of their seats and both her presentations were phenomenal and impactful. Shelley took the time to customise her presentations to fit in with our diverse audience and we highly recommend her

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