Brand New World:

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Brand New World: How Paupers, Pirates, and Oligarchs are Reshaping Business

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka.

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Brand New World: How Paupers, Pirates, and Oligarchs are Reshaping Business

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “visual pollution.”

In the hyper-developing “BRIC” countries — Brazil, Russia, India and China — marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.

Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.

About the Author

Max Lenderman is the leading voice at the vanguard of two massive trends in branding and innovation: brand experience and brand purpose.

These two modern tenets of brand-building have led his entire career at the world’s largest and most-awarded creative agencies. And he is on a mission to share the keys to unlocking business growth and social impact together.

As founder and chief creative officer, he is a pioneering authority on purpose-led brand building, experiential marketing, and large-scale advertising campaigns. Max was the global experiential leader at Crispin, Porter & Bogusky.

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Product Details

Product details
ASIN ‏ : ‎ B00563KRRC
Publisher ‏ : ‎ HarperCollins Publishers; Reprint edition (August 10, 2010)
Publication date ‏ : ‎ August 10, 2010
Language ‏ : ‎ English
File size ‏ : ‎ 528 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 288 pages
Lending ‏ : ‎ Not Enabled

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