Douglas Kruger: Branding


  • How to Position Yourself as an Expert
  • When you are the Branson of business, the Clarkson of cars, the Nigella of food, the business comes to you.
  • Are you a ‘category of 1’?
  • When clients spend into your industry, are you the only logical choice?

For over a decade, business author and professional speaker Douglas Kruger has been studying the phenomenon of experts.

  • What differentiates them?
  • What do they do that amateurs don’t?
  • What can we learn by emulating the behaviors of top performers across a range of industries?

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About the Presenter

When you insist on 'owning' your industry, there is no alternative: International speaker and business author Douglas Kruger CSP helps you to build your brand, to out-pace your competitors through innovation, and to position yourself as an industry leader.

Douglas is the author of 6 business books, including the highly acclaimed 'Own Your Industry – How to Position Yourself as an Expert,' with Penguin Random House. A multiple award-winning speaker, his clients include senior management at companies like MultiChoice, BMW, Liberty and HP. In 2015, Liberty and MultiChoice booked him for their multi-city roadshows. Douglas’s results were so exceptional that in 2016, both organisations insisted on using him again.

In 2016, in honour of excellence in his craft, Douglas was inducted into the Speakers Hall of Fame by his chapter of the Professional Speakers Association. In 2018, he was granted the acclaimed ‘Certified Speaking Professional’ designation by the National Speakers Association in America, the highest earned award granted by this international body, and held by only 12 per cent of speakers globally.

What does he do differently? Douglas dismantles the self-imposed rules that can hamstring aspiring companies and shows you how to develop talent. He guides you away from the cultural norms that can kill innovation, and he is a committed crusader against victimhood-mentality.

Douglas’s thought-leadership ideas have been featured repeatedly on CNBC Africa and he has been published in Forbes and Entrepreneur magazines. His newest book, ‘They’re Your Rules – Break Them!’ looks at how behemoth organisations can become more agile.

When you need industry-leading ideas, backed by research and packaged with humour and charm, call on leading professional speaker Douglas Kruger CSP. His aim is to bring life to your event and prosperity to your brand.