Experience the Message:

$10.99

Experience the Message: How Experiential Marketing Is Changing the Brand World

Experience the Message is an exciting guide to today’s revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer’s highly cluttered radar screen.

Category: Tag:

Description

Experience the Message: How Experiential Marketing Is Changing the Brand World

Experience the Message is an exciting guide to today’s revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer’s highly cluttered radar screen.

This book reveals how today’s companies can use credible voices and sensory experiences to bring the brand — its essence and its benefits — to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.

About Max:

Max Lenderman is the leading voice at the vanguard of two massive trends in branding and innovation: brand experience and brand purpose.

These two modern tenets of brand-building have led his entire career at the world’s largest and most-awarded creative agencies. And he is on a mission to share the keys to unlocking business growth and social impact together.

Additional information

Product Details

Product details
Publisher ‏ : ‎ Basic Books; 1st edition (December 8, 2006)
Language ‏ : ‎ English
Paperback ‏ : ‎ 336 pages
ISBN-10 ‏ : ‎ 0786718838
ISBN-13 ‏ : ‎ 978-0786718832
Item Weight ‏ : ‎ 12.3 ounces
Dimensions ‏ : ‎ 5.5 x 0.84 x 8.5 inches

Reviews

There are no reviews yet.

Be the first to review “Experience the Message:”

Your email address will not be published.