Friction is Fiction

$19.99

Friction is Fiction: The Future of Content, Media & Business (Black & White Edition)

Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. ‘Friction is Fiction’ presents a constantly updated compilation of Gerd’s best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the ‘people formerly known as consumers’. The Future is all about winning the trust, and turning attention into revenues. This is the low-cost, black & white version of the book.

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Friction is Fiction: The Future of Content, Media & Business (Black & White Edition)

Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. ‘Friction is Fiction’ presents a constantly updated compilation of Gerd’s best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the ‘people formerly known as consumers’. The Future is all about winning the trust, and turning attention into revenues. This is the low-cost, black & white version of the book

Biography

As humanity rushes headlong into a world first served and soon dominated by technology, futurism has become a burning issue for everyone, not just visionaries and geeks. Gerd Leonhard blends humanism with futurism to create manifestos and creative non-fiction that dramatically widens the franchise and audience for near-future exploration. His new book – Technology vs. Humanity – is a breakthrough work of provocation that alerts the world to the imminent ethical and moral choices we will all have to confront much sooner than expected.

A musician and creative by background, Leonhard has spent fifteen years living in the future, applying his insights and practical wisdoms to present-day dilemmas from the erosion of work life to the epidemic of digital obesity that threatens to destroy a generation. Founder of The Futures Agency, Gerd Leonhard travels the world delivering customized advice to enterprise and public organizations of all kinds – helping them to both understand their future choices and discover their ‘true future’.

Gerd’s books and essays are supported by an increasing array of multi-media features, including films and webisodes from his own boutique film studios. Together with the The Futures Agency advisory and speaking tours, these media properties constitute a unique quarry of groundbreaking insights for individuals and organizations in transformation. Besides Technology vs. Humanity, Gerd’s other books include The Future of Content, Friction is Fiction, and the bestselling title The Future of Music. He also contributed a key chapter to The Future of Business, edited by Rohit Talwar.

Additional information

Product Details

Product details
Publisher ‏ : ‎ lulu.com; 4nd Edition (black & white) (May 6, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 172 pages
ISBN-10 ‏ : ‎ 0557224543
ISBN-13 ‏ : ‎ 978-0557224548
Item Weight ‏ : ‎ 11.2 ounces
Dimensions ‏ : ‎ 6 x 0.43 x 9 inches

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