Futuretainment

$5.97

Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication.

Category: Tag:

Description

Futuretainment: Yesterday the World Changed, Now it’s Your Turn

Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an ‘insight’ at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that chapter.

ABOUT MIKE WALSH

Mike Walsh is the CEO of Tomorrow, a global consultancy on designing companies for the twenty-first century. He advises leaders on how to thrive in the current era of disruptive technological change.

A true global nomad, Mike travels over 300 days a year worldwide, researching trends, collecting case studies, and presenting on the future of business. Mike’s clients include many of the global Fortune 500, and as a sought-after keynote speaker he regularly shares the stage with world leaders and business icons alike. Mike previously founded Jupiter Research in Australia, and has also held senior strategy roles at News Corporation in the Asia Pacific region.

Mike’s books include The Algorithmic Leader, Futuretainment and The Dictionary of Dangerous Ideas. Each week he interviews provocative thinkers, innovators, and troublemakers on his podcast, Between Worlds.

Additional information

Product Details

Product details
Publisher ‏ : ‎ Phaidon Press (November 16, 2009)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0714848751
ISBN-13 ‏ : ‎ 978-0714848754
Reading age ‏ : ‎ 12 years and up
Grade level ‏ : ‎ 7 and up
Item Weight ‏ : ‎ 2.5 pounds
Dimensions ‏ : ‎ 7 x 1.13 x 10 inches

Reviews

There are no reviews yet.

Be the first to review “Futuretainment”

Your email address will not be published.