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Red Shift Blue Shift: How to Enhance Your Company Culture and Improve Productivity, Engagement, and Success

The goal of enhancing company culture should be at the heart of every organization. We often see a company’s culture as its personality, and as a result, it really determines how it operates. That culture, then, is essential to the success of the company, as well as to its ability to grow within its market, sustain and increase its growth, handle competition well, and overcome obstacles and challenges.

Enhancement of company culture builds on its strengths, and strengthens its weakness. Dr. Rozen’s unique approach, defining ascending and descending company cultures and providing tools for enhancement of company culture towards productivity and success is a true must read for every human resources professional or manager looking to see growth, engagement, teamwork and productivity at its peak.

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