The Customer of the Future

$8.97

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business

 

Tomorrow’s customers need to be targeted today!

With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers.

In *The Customer of the Future*, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

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The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business

Tomorrow’s customers need to be targeted today!

With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers.

In *The Customer of the Future*, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

Tomorrow’s customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They’ll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes.

*The Customer of the Future *explains how today’s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don’t adapt to these new expectations won’t last. This book prepares your organization for these increas­ing demands by helping you do the following:

– Learn the ten defining strategies for a customer experience-focused company.
– Implement new techniques to shift the entire company from being product-focused to being customer-focused.
– Gain insights through case studies and examples on how the world’s most innovative companies are offering new and compelling customer experiences.

Craft a leadership development and culture plan to create lasting change at your organization. *The Customer of The Future* was chosen by Business Insider as a top 20 book c-level executives are reading right now and was recognized by Book Authority in the top five 100 Best Future Technology Books of All Time.

Customers today have little patience for companies that do not provide frictionless experiences. Why should customers settle for less when they can get a seamless experience from Amazon, Apple products, Netflix or Spotify? The truth is while the concepts of being customer-centric appear to be basic, when it comes to actually executing a customer-centric vision across the organization, it is quite hard. The ability to provide a superior customer experience comes from an incredible amount of behind-the-scenes work. In The Customer of the Future, author Blake Morgan provides you with 10 easy to follow customer experience guidelines that leverage the latest thinking and strategies to serve the customer of the future and win tomorrow’s business.

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Product Details

Product details
Publisher ‏ : ‎ HarperCollins Leadership (October 29, 2019)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 1400213630
ISBN-13 ‏ : ‎ 978-1400213634
Item Weight ‏ : ‎ 12.9 ounces
Dimensions ‏ : ‎ 6.2 x 0.85 x 9.3 inches