The Future of Content

$3.44

Futurist Gerd Leonhard has been writing about the future of content i.e. music, film, TV, books, newspapers, games etc, since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, Music 2.0). For the past 10 years Leonhard has been deeply involved with many clients in various sectors of the content industry, in something like 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries – and the creators, themselves – in the switch from physical to digital media.”

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Description

Futurist Gerd Leonhard has been writing about the future of content i.e. music, film, TV, books, newspapers, games etc, since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, Music 2.0). For the past 10 years Leonhard has been deeply involved with many clients in various sectors of the content industry, in something like 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries – and the creators, themselves – in the switch from physical to digital media.”

This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007 – “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.”

Leonhard’s intent to publish this via the amazing Amazon Kindle platform, exclusively, and at a very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward.

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Biography

As humanity rushes headlong into a world first served and soon dominated by technology, futurism has become a burning issue for everyone, not just visionaries and geeks. Gerd Leonhard blends humanism with futurism to create manifestos and creative non-fiction that dramatically widens the franchise and audience for near-future exploration. His new book – Technology vs. Humanity – is a breakthrough work of provocation that alerts the world to the imminent ethical and moral choices we will all have to confront much sooner than expected.

A musician and creative by background, Leonhard has spent fifteen years living in the future, applying his insights and practical wisdoms to present-day dilemmas from the erosion of work life to the epidemic of digital obesity that threatens to destroy a generation. Founder of The Futures Agency, Gerd Leonhard travels the world delivering customized advice to enterprise and public organizations of all kinds – helping them to both understand their future choices and discover their ‘true future’.

Gerd’s books and essays are supported by an increasing array of multi-media features, including films and webisodes from his own boutique film studios. Together with the The Futures Agency advisory and speaking tours, these media properties constitute a unique quarry of groundbreaking insights for individuals and organizations in transformation. Besides Technology vs. Humanity, Gerd’s other books include The Future of Content, Friction is Fiction, and the bestselling title The Future of Music. He also contributed a key chapter to The Future of Business, edited by Rohit Talwar.

A member of the Royal Society for the Arts (London) as well as the World Future Society, Gerd’s client list includes Consumers International, YouTube, Nokia, The Guardian, Google, Sony-BMG, Telkom Indonesia, Siemens, RTL, ITV, the BBC, France Telecom, Orange, Deutsche Telekom, MTN, The Financial Times, DDB / TribalDDB, Ogilvy, Omnicom, the European Commission along with many other notable organizations. Contact Gerd at www.futuristgerd.com or @gleonhard on Twitter.

Additional information

Product Details

Product details
ASIN ‏ : ‎ B005XCZ28U
Publisher ‏ : ‎ The Futures Agency (October 18, 2011)
Publication date ‏ : ‎ October 18, 2011
Language ‏ : ‎ English
File size ‏ : ‎ 676 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 318 pages
Lending ‏ : ‎ Enabled

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