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The Legacy Project
Speaker | Consultant - IMC
Ms. Sikaulu is a Communications and Brand specialist with over a decade experience in the industry and whose expertise has seen her work in Media, Banking and Aviation. She has a background in Television Production, Customer Service, Brand Management, Corporate Affairs and Radio. Among the awards Mweembe has received is the Marketing Personality of the Year at the Annual Zambia Institute of Marketing Conference and Awards Gala as well as the Corporate Social Responsibility Award for Community Impact. Her current role as the Communications and Brand Manager at Zambia Airports Corporation Limited has seen her raise the profile of the organisation both locally and abroad. She has spearheaded an array of initiatives which resulted in many firsts for the corporation, not only enhancing its brand recognition but also greatly improving service quality through various communication bridges. Diligent, hard-working and optimistic, Mweembe demonstrates strong personal attributes and is a strong team player with solid relationship building, presentation and time management skills. A Zambian citizen, Ms Sikaulu has had the privilege of an international upbringing and education in various regions of the world such as North America, the United Kingdom, Europe, Australia and of course Africa. She applies this worldview to her work as well as in her everyday life.
Speaker | Consultant - IMC
The Mastery Code
Cape Town, Western Cape
Llewellyn Devereaux (32), the CEO and founder of The Genie Group, grew up in Pretoria Centurion where he matriculated at Sutherland High School, built his life in Johannesburg and now resides in Cape Town. He is in a Strategy/Innovation Consultant, Best-selling Author, Global Speaker, and writes for publications worldwide. After completing his studies at Wits University having done Economic Science, Llewellyn had an idea in 2012 to invent the world’s first premium anti-hangover shooter – Lohocla (alcohol backwards)), a product to help alleviate the symptoms of a hangover so that responsible people could still function after nights out. It took him several years to develop the product which is now nationwide at liquor stores and is now about to be exported globally. As a result of the products’ success, Llewellyn was named one of the top 40 under 40 Entrepreneurs in Africa by African Independent Magazine in 2018, he has given many talks and eventually started his own seminars in partnership with Tsogo Sun where he teaches his philosophy “The Mastery Code” that teaches Self-Mastery, Money-mastery and purpose to individuals and businesses about how they can go on the offensive instead of being stuck in defense mode. This led him to write the much-anticipated book that teaches his philosophy of life. He has spoken on multiple stages at conferences and TED talks. His mission is connected to growing the wealth and productivity of the 3rd world, also tackling unemployment where he wants to liberate the mental barriers and blocks in individuals that has come as a result of past programming thereafter. His plan is to send Africa into the new dimension. His teachings penetrate deep into the belief systems where of people where the work needs to be done but where most refuse to face because of all the distractions life throws at us. His primary areas of teaching are to share the keys to wisdom, wealth and progress. Master of self, Llewellyn Devereaux uncovered key principles that lead to his success, not only in making the worlds first anti-hangover shooter a global sensation, but also in unlocking his purpose and wealth. Llewellyn has now made it his mission to share his knowledge and understanding of these key learnings with others through The Mastery Code seminars and book, of the same name. The Mastery Code is a global knowledge company focusing on self-mastery, money-mastery & purpose. In achieving self-mastery one can actualize their potential and enjoy a fulfilling life. Getting to that point is a journey however, as self mastery requires having a vision for your future self & harnessing the will to realize that vision. In attending The Mastery Code seminars you will learn to master yourself by learning to better understand how you came to be who you are and learning to get out of our own way. You will be required to peel back the layers and be honest with yourself to realize who and what we really are, actualizing our potential in the process. The book, seminars and tools shared are designed to assist you on your journey. It will point out the pitfalls and offer suggestions to support your efforts in personal development. "Everyone taught us how to die, nobody taught us how to live. So for me, it was about developing a modern day philosophy of life based on timeless principles that anyone who is willing can apply." <strong>Topics for Businesses</strong> 1. Playing the game on the offensive – The talk focuses on teaching business owners to accept that if they aren’t growing and innovating, they are slowly dying. Offensiveness is always mandatory. 2. Innovation and strategy (Industry specific) - The talks speaks to current and future trends that are expected to change and transform specific industries. 3. Digital Marketing – The talk focuses on what digital marketing is and why it is growing and why businesses need to tap into it as many businesses still don’t see the need for it and rely on old ways to get marketing done. 4. 4IR, 5IR and Blockchain – The talk focusses on the new technologies gripping the world and how they can be utilized to create new openings and gaps in the market. This talk is also about how these technologies are/will shape the world. 5. The future of Africa – The talk focuses on interesting things happening in Africa and why this will be the next frontier for businesses looking to grow with its young population who will benefit from the new digital economy. Those that understand Africa now, set themselves up to win in future. 6. Why countries are poor – This talk is mainly to talk about what makes countries poor, what are the reasons they are where they are and what can be done. 7. How to tackle unemployment and low growth in Africa. – The talk speaks on solutions on how we can tackle the unemployment issue in Africa by creating hybrid business models that make profit and empower individuals, especially young people to contribute, harvest and build new ideas. Private ambition = Public virtue 8. The future of education – This talk speaks to understanding how education will have to be adapted to nurture a young population that is over exposure by the digital world but under stimulated by our current education systems. This also suggest new ways education can be tackled.
The Mastery Code
Business Performance for the New Economy
United States of America
Ryan Estis understands the challenges business leaders and top performers face, because he’s been in their shoes. He spent 15 years helping companies connect with employees and customers as an ad agency executive, building a client roster of category leading brands. Nine years ago, he decided to put that experience into practice and launch is own research and learning organization. Ryan is afforded an inside look at what the world’s best companies do differently and he shares that insight by helping clients initiate change, improve performance and deliver growth. Ryan Estis has been recognized as one of “the best keynote speakers ever heard” by Meetings & Conventions magazine. His presentations include original research and customized insight for each audience. He inspires audiences with practical insight, plenty of energy and powerful, relevant stories that resonate long after the meeting ends. Attendees walk away with a specific plan for applying new ideas once they get back to work. His writing has been featured in Forbes, Inc., Fast Company and Entrepreneur Magazines. His clients include AT&T, Motorola, MasterCard, Adobe, MassMutual, the National Basketball Association, the Mayo Clinic, Honeywell, Thomson Reuters, Ernst & Young, Lowes and Prudential. Ryan gets to know every client’s business and customizes all keynote presentations and corporate seminars to deliver insight that makes an immediate impact. Ryan publishes original research on sales and leadership trends and blogs regularly on business performance. Follow CSI on Twitter <strong>Primary Speaking Focus</strong> <ul> <li>Sales</li> <li>Leadership</li> <li>Business Performance</li> <li>Innovation / Change</li> <li>Customer Experience</li> </ul> <strong>KEYNOTE TOPICS</strong> Rock Star Selling This high-impact keynote examines the dramatic evolution in professional sales. Ryan, a former chief sales officer, dissects how the best sales organizations are meeting the expectations of more sophisticated and demanding customers. This keynote can easily align with an existing sales methodology and demonstrates how an entirely new set of sales competencies are required to compete and win business in complex and competitive sales engagements. Ryan explores proven habits of today’s top producers. He challenges conventional sales wisdom and offers the audience practical ideas they can immediately leverage to drive business growth. Next Level Leadership This keynote prepares leaders to thrive in today’s increasingly connected, competitive business environment. Ryan challenges conventional leadership practices and explores progressive techniques and technology that pace with the evolving needs of today’s knowledge worker. As our workforce and customers evolve, the approach to effective leadership also needs to transform. Traditional command and control leadership is giving way to a more connected, collaborative and flexible approach to managing people and performance. Passion on Purpose This keynote reviews how to cultivate a high-engagement, high-performance work culture. As we prepare for the next growth cycle in business, leaders need to understand the needs and expectations of the modern workforce. Ryan pushes back on conventional thinking with new research and case studies from category-leading companies that succeed at maximizing human potential and elevating performance. To win in today’s market, you need a healthy organization: tuned-in employees, authentic leadership, open communication and trust. Leaders are called to cultivate the kind of workplace where people come first and performance and profit follow. Brand Experience This keynote focuses on how you can elevate the relationships you have with your most important stakeholders: your customers. Ryan teaches organizations how to create remarkable experiences and earn customers for life. Customer expectations have changed. For buyers, an alternative choice is usually just a click away. Today, customers want an experience, and the best brands step up and deliver, consistently. This keynote examines how category-leading companies start with their people, aligning employees around a common mission and empowering them to create memorable customer experiences. Rethinking HR This interactive training examines the new opportunity for human resources to make a high-impact contribution to the organization. Ryan explores data, trends and the latest thinking on how we work. He highlights what’s needed for HR to deliver talent strategy, workforce readiness and business performance. Unleash Your Inner Super Hero This keynote helps attendees tap into their deep reservoir of potential and unleash their unique capability into the world. Ryan helps people see new opportunity through techniques that remove the barriers of fear, doubt and uncertainty that threaten to inhibit performance. This important message introduces key insights about productivity and performance. Ryan coaches the audience through embracing change to achieve more meaning, mastery and momentum in their work life. He introduces several real-life superheroes, examples of the incredible results you can expect when you embrace your own potential.
Business Performance for the New Economy
Dr. Darren Coleman
Brand Experiences and Brand Strategy Specialist
Dr. Darren Coleman has over20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping services brands retain relevance through the experiences they build. Johnson & Johnson, BUPA, Dubai Properties, Maybank, Orange, Saudi Telecom Company, Ooredoo and PepsiCo are amongst the brands he has helped. Darren has also advised the British, Chinese and Lithuanian governments on brand marketing related issues. Darren helped launch the world’s first location based services retail offer (similar to Facebook Places) in the UK. He was also responsible for Orange Group’s multimedia messaging services across continental Europe to a user base of approximately 55m users. Darren is frequently invited to deliver keynote talks at international conferences, moderate panel discussions and roundtables, sit on expert panel boards and comment on brand-related issues in national and international media. Due to Dr. Darren Coleman engaging and highly facilitated approach, Darren is regularly called upon to speak at in-house conferences and run in-house management sessions at executive away days or retreats. He runs executive-level workshops around the globe and is frequently asked to guide and mentor senior executive team on brand-related issues. He is a Visiting Lecturer in Corporate Brand Management at the University of Warwick. <em><strong>Keynotes: Title, overview and audience takeaways</strong></em> Title: <strong>Retaining relevance through brand experiences. How to do it in three simple steps.</strong> How will this talk help attendees? C-suite executives and, in particular CMOs, know brand experiences provide a route to retaining relevance. But many struggle to structure then lead BX building initiatives with confidence and conviction. This talk solves that problem by sharing a simple yet intuitive three step brand experience building blueprint which is based on my recently published book, Building Brand Experiences: Practical Guide to Retaining Brand Relevance (Kogan Page). What will attendees be able to do differently after this talk? Attendees of this keynote will know how to use a simple three step Brand Experience Blueprint that will help them build brand experiences for themselves. Attendees will be directed to a URL where they can download the Blueprint and its associated Toolkit for free. The Toolkit comprises a suite of tools / templates that will help keynote attendees put the ideas introduced into action. Title: <strong>Addressing the challenges of building a services brand</strong> How will this talk help attendees? Services predominate in developed markets, frequently accounting for over 80% of GDP. But the characteristics of a services brand present executives with unique challenges. For instance, services are intangible, never owned by the person who uses them and tend to be delivered by people – who can have good and bad days. A paradox also plagues a services brand. Senior executives have a large say in how things are done but play a small part in actual delivery. For instance, it’s the receptionist at a hotel and not the CEO that determines how you felt about your check in experience. Knowing how to address these and other specific service brand issues are critical executive-level skills this keynote will address. What will attendees be able to do differently after this talk? Attendees of this keynote will know how to overcome the unique challenges a services brand presents. This entails dovetailing strategic thinking and operational processes whilst being mindful of the unique challenges a services brand presents. Attendees’ will also acquire actionable insights that will enable them to deliver more consistent brand experiences through employee behaviour – the perennial challenge most, if not all, services brands face. Title: <strong>Delivering brand experiences in a post-digital world</strong> How will this talk help attendees? World-class brands have already moved beyond digital marketing. They are marketing in a digital world where data, connected devices and people combine to facilitate delivery of personalised brand experiences. Understanding how to deliver brand experiences in a post-digital world is a challenge some brands are starting to embrace. To succeed, focus, clarity and consistency are required across the entire brand experience. This scale of this challenge is amplified by consumer demands for increased transparency driven by diminishing trust. This talk will provide attendees ’ with practical tools and insights that help them not just to survive but thrive in the post-digital world. What will attendees be able to do differently after this talk? Attendees will understand what they need to do to keep their brand relevant and drive brand performance in a post-digital world. This entails embracing a mindset that focuses on the end, not just the means, when building brand experiences. The importance of humans’ core need for connection will also be embedded in attendees’ minds as an important, indeed integral part of their post digital brand experience building efforts. Title: <strong>Why emotion wins when building B2B service brand experiences</strong> How will this talk help attendees? Senior executives who work in corporate finance, professional services, consulting etc., tend to overlook the importance of emotion when building brand experiences. Price, capability, reputation and track record of delivery are seen as key drivers of client choice. True, these are important but this talk will help attendees understand why emotion is the trump card when it comes to building experiences at B2B services brands. More importantly, attendees will learn how they can go about building brand experiences that resonate emotionally with clients and drive brand performance. What will attendees be able to do differently after this talk? Attendees of this keynote will obtain a deep and scientific understanding of why emotion drives choice and know how to use this knowledge to their advantage when building brand experiences at B2B services brands. Title: <strong>Hang on! Don’t throw the baby out with the bathwater. How to align your people, brand and digital transformation</strong> How will this talk help attendees? A lot of CMOs dive head first into building brand experiences with a focus being on digital. Engaging then involving their employees with the brand experience building process is often overlooked. Informed CMO’s develop close working relationships with their HR counterparts to align strategic thinking and operational processes to ensure people, brand and technology are aligned. This talk will show attendees how to do this. What will attendees be able to do differently after this talk? Use a take away tool that will help attenees align brand and human resources when building experiences that have a digital focus. This will help them to deliver more consistent digital brand experiences. Title: Command more respect in the boardroom by measuring brand experiences scientifically How will this talk help attendees? Demonstrating how brand experiences drive financial performance is a challenge even the most seasoned executives face. This keynote outlines how senior marketing executives can command more respect in the boardroom by measuring brand experiences in a more rigorous, rounded and scientifically robust way. What will attendees be able to do differently after this talk? Understand the importance of obtaining employee, brand and financial measures over sustained periods. Members of the audience will also receive practical measurement advice so they will leave the keynote with actionable insights they can start working on straight away. Other topics? Other topics include brand strategy, brand communications, employee engagement, place branding and employer branding. However, brand experiences, B2B branding and services branding (or a combination of all three!) are Dr. Darren Coleman specialist areas.
Brand Experiences and Brand Strategy Specialist
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