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Brand Strategy Specialist
Jerome Joseph
Speaker | Strategist | Author
Singapore
Singapore, Malaysia
Jerome Joseph has worked with over 1,000 brands, including many Fortune 500 companies, in 34 countries. His experience as a CEO of a public listed brand consultancy and his 23 years of consulting has led to a powerful combination of real-life consulting experience, global expertise, and proven speaking skills. This attributes, make Jerome a sought after speaker in the market, known for his thought leadership, proven methodology and passion for brands. Jerome Joseph is the bestselling author of 8 books on Branding. He is an award-winning Brand Speaker focused on Brand Strategy, Brand Experience, Internal Brand, Personal Branding and Branded Customer Experience, working across a variety of industries in the B2B and B2C space. With his highly infectious personality, fast-paced and interactive style of speaking & storytelling, audiences can expect to be entertained while attaining a wealth of practical and inspiring insights. His keynotes and workshops are simply not to be missed! Jerome Joseph holds the Certified Speaking Professional (CSP) designation, which is held by the top 12% speakers in the world as an award for speaking expertise. He was awarded the prestigious Global Speaking Fellow (GSF) in 2015 for speakers with extensive global experience/expertise. He is the 2nd Singaporean to earn this award and the 30th speaker in the world to achieve this. Currently, less than 1% of speakers globally hold this designation. As one of the best motivational and business speakers in Singapore, he also holds the Practising Management Consultant (PMC) designation awarded to experienced industry veterans in consulting. Jerome was also President of the Asia Professional Speakers Singapore from 2017-2018. In 2018, Jerome Joseph was recognized as one of the Top 30 Global Gurus in Branding in the world and is the only Asian from Asia to be on the list. <strong>KEYNOTES:</strong> <strong>Brand Strategy Keynotes</strong> Our unique and proven training methods conducted by global speaker and practitioner cover more than just growing and differentiating your Brand. A world-class Brand is grown by continually evolving and carefully planned strategising. Our training programs will provide you with the training and tools required to establish your brand leadership and maintain your own Brand to such a level. <strong>Internal Brand Keynotes</strong> World-class Brands have to be grown from the inside out, and a huge part of this growth is your internal Branding. Our programmes will instruct you how to create cohesion within all levels of your company, allowing you to reach even greater heights. <strong>Branded Customer Experience Keynotes</strong> Identifying and reaching your audience is only half the battle. Mastering your customer touchpoints and connecting with the customers on an existential level are the secrets to standing out from your competitors, ensuring long-term customer loyalty and becoming a true leader brand. Sales & Marketing Keynotes Our Sales and Marketing programmes delve into the strategic directions you need to take in order to stay ahead in today’s ever-changing markets. They will enable you to discover how to grow your Brand beyond old limits and do so consistently and continuously.
Speaker | Strategist | Author
Mweembe Sikaulu
Speaker | Consultant - IMC
Zambia
Lusaka, Zambia
Ms. Sikaulu is a Communications and Brand specialist with over a decade experience in the industry and whose expertise has seen her work in Media, Banking and Aviation. She has a background in Television Production, Customer Service, Brand Management, Corporate Affairs and Radio. Among the awards Mweembe has received is the Marketing Personality of the Year at the Annual Zambia Institute of Marketing Conference and Awards Gala as well as the Corporate Social Responsibility Award for Community Impact. Her current role as the Communications and Brand Manager at Zambia Airports Corporation Limited has seen her raise the profile of the organisation both locally and abroad. She has spearheaded an array of initiatives which resulted in many firsts for the corporation, not only enhancing its brand recognition but also greatly improving service quality through various communication bridges. Diligent, hard-working and optimistic, Mweembe demonstrates strong personal attributes and is a strong team player with solid relationship building, presentation and time management skills. A Zambian citizen, Ms Sikaulu has had the privilege of an international upbringing and education in various regions of the world such as North America, the United Kingdom, Europe, Australia and of course Africa. She applies this worldview to her work as well as in her everyday life.
Speaker | Consultant - IMC
Gareth Woods
Gareth Woods states that despite being the largest and most lucrative of demographics millennials continue to…
South Africa
Gareth Woods states that despite being the largest and most lucrative of demographics millennials continue to confound traditional marketing tactics to the frustration of marketers globally. Despite their apparent “counter culture” perspective these “unique and special snowflakes” are not without their similarities and Gareth helps us to unpack some of what makes them tick through one of their largest and fastest growing passion points – video gaming. Gareth has been into video games pretty much since video games existed and has played almost every console ever made. He is a well-known content producer in the local gaming community, and has written reviews and opinion pieces for several leading local and international gaming sites. He has hosted at almost every major esports event in South Africa over the past few years and across several titles such as Counter Strike, Dota2 and Call of Duty. He currently hosts a weekly segment on the Expresso Show on SABC showcasing all the latest news and reviews in the world of gaming. A passion for gaming and esports, as well as a corporate career in marketing and sponsorship led him to create Good Game Well Played – South Africa’s first esports marketing agency. His notoriety in the esports community has grown dramatically and has been featured in FinWeek, Maggs on Media, Huffington post, Forbes Africa and The Money Show with Bruce Whitfield – as well as being invited to speak at the first ever African esports marketing summit in 2016. Gareth Woods now consults with several major brands and stakeholders both nationally and abroad on gaming and E-sports and strives to connect brands with gamers through authentic and engaging content and events. Audiences will leave with new insights into the millennial market, the massive scope and opportunity that gaming provides to potential investors and revealing “the biggest thing you’ve never heard of” the brand new frontier of esports entertainment. Gareth is also an entertaining and accomplished speaker having worked as a stand-up comedian for several years with career highlights such as performing on comedy central, opening for Trevor Noah at the Lyric Theatre as well as several one man shows at the National Arts Festival.
Dave Duarte
Digital Leadership | Innovation | Marketing
South Africa
Dave Duarte works as a facilitator and speaker sits at the intersection of digital trends, marketing, and leadership. Let me share my insights from running digital campaigns in over 50 countries that have reached over a billion people. Facilitator and Speaker on Digital Leadership, Innovation, and Story-Making. Dave Duarte is a digital marketer, entrepreneur and educator. As founder at Treeshake uses digital tech to drive action on issues ranging from protecting the oceans to adopting renewables. The World Economic Forum lists Dave as a Young Global Leader, and has invited him to address world leaders in Davos on the topics of brand building, storytelling, and countering fake news. He serves as Chairman of the Reach Trust, a non-profit developing mobile apps used by millions of South Africans to improve their literacy, numeracy, and employability. He also serves as a voting member of the academy of the Global Teacher Prize. Previously he was Programme Director at the University of Cape Town’s Graduate School of Business; headed up Creative Commons South Africa; served on the Board of the Mail & Guardian; and co-founded the pioneering Social Media Agency, Cerebra. Dave lives and works in Cape Town, and gives talks and workshops around the world via a dedicated telepresence suite and boardroom. Keynote Talks Using a combination of storytelling and facilitation my talks are inspiring, informative, and engaging. <strong>The Connected Context</strong>: Interconnectivity is an undeniable force in the world being reshaped by pandemic. What are the systemic changes being driven by technology, and what are the biggest opportunities and risks for innovation. A much needed narrative for change informed by my participation in the World Economic Forum’s Young Global Leaders network. Truths, Trends, and Tech: A talk to inspire more value-driven innovation. We distinguish between technology, trends, and truths as value-drivers for innovation and response to change. Connect to Change: our social and professional networks shape the way we see and operate in the world. This session looks at why and how to build a better support network. Story-Making: the power of participative narratives to guide our decisions, shape our behaviours and unlock our best performances. Storymaking is about casting your community in the role of the hero, and how that changes everything. Followership: We so often hear about what it takes to be a better leader, this talk is about the other side of the equation: how to be a better follower – to add your energy to something much bigger than yourself, and operate to your highest values. Change Starts with You: A practical session, grounded in the value of integrity, for impatient change-makers who are frustrated at the slow pace of change in the world. I also do talks on Digital Marketing and Social Media from a strategic perspective. These talks and workshops are among my most booked. VIRTUAL PRESENTATIONS DIGITAL KEYNOTES, WEBINARS, AND ONLINE WORKSHOPS Webinars and virtual keynotes are the fastest growing trend in business education, for good reason. Virtual presentations are not only more convenient and better for our environment, they’re highly effective and offer many benefits over in-person sessions. I use a full range of tools and techniques to offer a powerful online experience that makes best use of the virtual learning context, and am plugged into the communities of practice that are pioneering the edge of this way of engaging online. Here are some of the reasons I am encouraging my clients to book me for virtual workshops and talks: They’re surprisingly good! With proper staging, good sound, and multiple cameras we can create a truly professional and inspiring viewing experience for your participants. I can get beyond powerpoint and into live white-boarding, screen-sharing, mind-mapping and other non-linear ways of bringing ideas to life. Participants ask more questions than normal due to the chat based interface that goes alongside the slides and presenter video. I can bring in other experts and thought-leaders to share their insights and stories as part of larger sessions, even if it’s just for 15 minutes of input or QnA during sessions. We can engage participants with made-for-webinar games and interactions designed to engage the group and help them connect with each other and the topic. Zoom & Cisco Webex allow break-out rooms to allow for more intimate group conversations on certain exercises. We can make these sessions really practical by engaging participants directly on their computers to get tasks done, either individually or collaboratively working on assignments and submitting in real-time digitally. Due to the convenience, courses can shift from full day of learning to multiple shorter sessions, which allows us to do more practical work and assignments between sessions. When it’s done you can get a recording of the session – podcast and video
Digital Leadership | Innovation | Marketing
Kate Moodley
Be the CEO of your Brand
South Africa
Johannesburg, Gauteng
Kate is an accomplished business woman with a number of academic qualifications which includes a Masters in Law. She began her career in legal but quickly moved into the financial services industry and insurance in particular. Kate has gone from strength to strength starting as a Candidate Attorney with Deneys Reitz. She became a Legal Advisor with Old Mutual in 2003 and moved on to Momentum as a Business Development Manager for Momentum in 2005. Her career grew markedly in Momentum as she established herself first as a Regional Manager and then moved on to General Manager (Executive Management). In 2010, she took the courageous step of becoming a Franchise Director at Discovery – essentially running her own business under the Discovery umbrella. Professionally Kate Moodley has been recognized as an emerging leader and businesswomen. In 2018 she won the Award for Business Woman of the Year at the Culture India Pageant. In 2016- she was recognized by the Financial Mail as one of the Top 100 South Africans making a difference ( The “Little Black Book”) In 2015- she won Franchise Director at Discovery. In 2014 nominated for Africa’s Most Influential Woman .In 2013, she won Young Achiever Award for SA. In 2012 she was selected at the Top 200 South Africans by the Mail and Guardian. She was also selected as the one of the 20 on the Power list by Woman and Home for 2012. She won the Rising Star award for the finance category. In 2011, she won Top Business Women of the Year and also Top Women Executive for South Africa. Kate has been selected as a spoke-person and chair of the African Women’s International Conference. She has been awarded CEO’s SA’s Most Influential Women in Business and Government for Insurance. She has also been selected as “FNA”s Women who are making a difference. Throughout her career she has sought to establish a consistent and growing personal brand. Kate has written numerous articles for magazines such as Oprah, Personal Finance, CEO, M-Magazine, Momentarily, Cosmo and Woman and Home., Entrepreneur. Etc. She has just completed her first book titled I Inc. In Kate Moodley book, I Inc.: Be the CEO of your Brand. Kate explores the lessons she has learnt in her career. Her advice and practical examples provide useful insights into the world of personal branding and will set her readers on the road to leveraging their personal and professional strengths for career success.
Be the CEO of your Brand
Mushambi Mutuma
Author | Speaker | CEO
South Africa
Johannesburg, Gauteng
Mushambi Mutuma, CEO and author of Tech Adjacent stands at the forefront of Tech and Innovation in Africa. He spent the past 12 years building brands and businesses across the African continent and the United States. A speaker and leader in entrepreneurship and business. Mushambi’s high impact company Altivex Creative Foundry, focuses on African engagement in tech & digital industries, with the intent to make Africa a leading hub of innovative authority. Utilizing both his skills and knowledge as a speaker and entrepreneur, Mushambi has been building exponential brands of the future by sharing insights on tech locally and globally. He has served as a strategic advisor to accelerators and incubators such as AlphaCode, Standard Bank and The Innovation Hub. A calculated risk taker with extensive tech and digital knowledge: Mushambi has led as CEO of Altivex , a high impact , digital product lab that emphasises African engagement and solutions through tech and digital industries Mushambi is committed to shining the light on tech and innovation in Africa, through his content he hopes to further cultivate and advance Africa’s next generation of innovators and Tech Adjacent businesses. <strong>Tech Adjacent</strong> Mushambi’s first book, Tech Adjacent is about understanding the principles of tech, it’s pace, footsteps of where it’s heading, knowing how disruption and innovation work, and most importantly leveraging it for exponential success. The book shares specific insights and case studies of African businesses – both those that are being disrupted and those that are disrupting as part of a new wave of growth. Tech Adjacent is a must read for anyone aiming to understand where tech in Africa is heading; CEO, manager and student alike. <strong>Keynote Topics:</strong> Mushambi Mutuma purpose is to transform entrepreneurs of the future through his entrepreneur development firm, Kairos. Kairos is a Greek word for time which refers to the opportune and decisive moment to take action. We believe that time is so for Africa’s innovators and entrepreneurs. Kairos is here to facilitate business growth solutions for entrepreneurs, startups and small/medium sized entities. KAIROS BUILDS BETTER BUSINESSES THAT HAVE SUSTAINABLE IMPACT ACROSS THE CONTINENT.
Author | Speaker | CEO
Dupé Aleru - Coaching
Business Development | Content Creation
Welcome, and thank you for your interest in Dupé’s business and content development coaching program! The program is perfect for you: <ul> <li>If you have some type of following or community of people that you influence on a consistent basis</li> <li>If you’re a speaker, coach, influencer, podcaster, trainer, or entrepreneur who is an expert in a field</li> <li>If you’re looking to start, build, or grow your business by providing massive value to your audience, while solving their immediate pain point</li> </ul> Dupé’s goal is to provide the most value to you, so if you already have a business or an idea for a business, please be sure to note that when you submit the Coaching Prep Form. <strong>Before Coaching</strong> To ensure that you have a meaningful experience, think about the following: Learning Outcomes — create the goals that you want to achieve from your 45 minute sessions. The more prepared that you are for each session, the easier it will be to point you in the right direction. <strong>During Coaching</strong> Connect — be open to share your truths. Transparency and honesty will vital to your success. If you want to make progress towards your goals, you will need to share certain aspects of your life. <strong>After Coaching</strong> Be Proactive — take immediate action to complete all necessary homework or tasks to achieve your goals. Do not wait days or even weeks before you begin to work on your goals. You are in charge of your own success, so hold yourself accountable for every action or inaction. <strong>Package Options</strong> 6-Month Coaching Package Zoom call or phone call for sessions
Business Development | Content Creation
Leah Kitoloh
Speaker | Business Coach | Brand Activator
South Africa
LeahK lives with the purpose to positively contribute towards Building a Legacy for our future generations by collaborating with thought leaders in future proofing skills across Africa. As a Certified Neurozone® Coach and her solid background of over 14 years in driving Human Performance Improvement within various business sectors, communities, as well as her reputation as a self-starter with the proven ability to prioritize and manage projects in an ever fast-paced changing environment, all form the foundation of LeahK’s success, bolstered by her ASTD Human Performance Improvement qualifications. LeahK has a remarkable track record across the Pan African continent that enabled her to nurture and develop a strong motivation to excel in the Learning & Performance field across various business sectors. As a speaker and facilitator she is recognized for her energy, agility, quick thinking/action and focus, which enables her to establish and maintain the outstanding delivery of her work. <strong>KEYNOTE TOPICS:</strong> My 4C’s – Positively contributing towards Building a Legacy for our Future Generations CELEBRATE – Purpose | Your Personal & Leadership Journey CONNECT – Meaningful Relationships | Social Currency COLLABORATE – Relationships | Practices | Change CREATE – Ubuntu | Brand| Legacy of Learning LeahK’s growth mind-set, vast experience and outstanding professional attributes are a positive contribution to driving Human Performance Improvement in the African Continent and yielding a measurable positive return on talent to impact ROI for any driven individual, business or organisation. LeahK is always intimately involved in her client’s journey towards building a continuous learning culture. Leah Kitoloh is the founder of A woman’s Worth Chapters & Director at LeahK as well as The Art Kartel Media. The foundation of LeahK’s myriad of successes lie in her capability to ensure that every client has an established journey aligned to their purpose to achieve their strategic intent.
Speaker | Business Coach | Brand Activator
Dr. Darren Coleman
Brand Experiences and Brand Strategy Specialist
United Kingdom
Dr. Darren Coleman has over20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping services brands retain relevance through the experiences they build. Johnson & Johnson, BUPA, Dubai Properties, Maybank, Orange, Saudi Telecom Company, Ooredoo and PepsiCo are amongst the brands he has helped. Darren has also advised the British, Chinese and Lithuanian governments on brand marketing related issues. Darren helped launch the world’s first location based services retail offer (similar to Facebook Places) in the UK. He was also responsible for Orange Group’s multimedia messaging services across continental Europe to a user base of approximately 55m users. Darren is frequently invited to deliver keynote talks at international conferences, moderate panel discussions and roundtables, sit on expert panel boards and comment on brand-related issues in national and international media. Due to Dr. Darren Coleman engaging and highly facilitated approach, Darren is regularly called upon to speak at in-house conferences and run in-house management sessions at executive away days or retreats. He runs executive-level workshops around the globe and is frequently asked to guide and mentor senior executive team on brand-related issues. He is a Visiting Lecturer in Corporate Brand Management at the University of Warwick. <em><strong>Keynotes: Title, overview and audience takeaways</strong></em> Title: <strong>Retaining relevance through brand experiences. How to do it in three simple steps.</strong> How will this talk help attendees? C-suite executives and, in particular CMOs, know brand experiences provide a route to retaining relevance. But many struggle to structure then lead BX building initiatives with confidence and conviction. This talk solves that problem by sharing a simple yet intuitive three step brand experience building blueprint which is based on my recently published book, Building Brand Experiences: Practical Guide to Retaining Brand Relevance (Kogan Page). What will attendees be able to do differently after this talk? Attendees of this keynote will know how to use a simple three step Brand Experience Blueprint that will help them build brand experiences for themselves. Attendees will be directed to a URL where they can download the Blueprint and its associated Toolkit for free. The Toolkit comprises a suite of tools / templates that will help keynote attendees put the ideas introduced into action. Title: <strong>Addressing the challenges of building a services brand</strong> How will this talk help attendees? Services predominate in developed markets, frequently accounting for over 80% of GDP. But the characteristics of a services brand present executives with unique challenges. For instance, services are intangible, never owned by the person who uses them and tend to be delivered by people – who can have good and bad days. A paradox also plagues a services brand. Senior executives have a large say in how things are done but play a small part in actual delivery. For instance, it’s the receptionist at a hotel and not the CEO that determines how you felt about your check in experience. Knowing how to address these and other specific service brand issues are critical executive-level skills this keynote will address. What will attendees be able to do differently after this talk? Attendees of this keynote will know how to overcome the unique challenges a services brand presents. This entails dovetailing strategic thinking and operational processes whilst being mindful of the unique challenges a services brand presents. Attendees’ will also acquire actionable insights that will enable them to deliver more consistent brand experiences through employee behaviour – the perennial challenge most, if not all, services brands face. Title: <strong>Delivering brand experiences in a post-digital world</strong> How will this talk help attendees? World-class brands have already moved beyond digital marketing. They are marketing in a digital world where data, connected devices and people combine to facilitate delivery of personalised brand experiences. Understanding how to deliver brand experiences in a post-digital world is a challenge some brands are starting to embrace. To succeed, focus, clarity and consistency are required across the entire brand experience. This scale of this challenge is amplified by consumer demands for increased transparency driven by diminishing trust. This talk will provide attendees ’ with practical tools and insights that help them not just to survive but thrive in the post-digital world. What will attendees be able to do differently after this talk? Attendees will understand what they need to do to keep their brand relevant and drive brand performance in a post-digital world. This entails embracing a mindset that focuses on the end, not just the means, when building brand experiences. The importance of humans’ core need for connection will also be embedded in attendees’ minds as an important, indeed integral part of their post digital brand experience building efforts. Title: <strong>Why emotion wins when building B2B service brand experiences</strong> How will this talk help attendees? Senior executives who work in corporate finance, professional services, consulting etc., tend to overlook the importance of emotion when building brand experiences. Price, capability, reputation and track record of delivery are seen as key drivers of client choice. True, these are important but this talk will help attendees understand why emotion is the trump card when it comes to building experiences at B2B services brands. More importantly, attendees will learn how they can go about building brand experiences that resonate emotionally with clients and drive brand performance. What will attendees be able to do differently after this talk? Attendees of this keynote will obtain a deep and scientific understanding of why emotion drives choice and know how to use this knowledge to their advantage when building brand experiences at B2B services brands. Title: <strong>Hang on! Don’t throw the baby out with the bathwater. How to align your people, brand and digital transformation</strong> How will this talk help attendees? A lot of CMOs dive head first into building brand experiences with a focus being on digital. Engaging then involving their employees with the brand experience building process is often overlooked. Informed CMO’s develop close working relationships with their HR counterparts to align strategic thinking and operational processes to ensure people, brand and technology are aligned. This talk will show attendees how to do this. What will attendees be able to do differently after this talk? Use a take away tool that will help attenees align brand and human resources when building experiences that have a digital focus. This will help them to deliver more consistent digital brand experiences. Title: Command more respect in the boardroom by measuring brand experiences scientifically How will this talk help attendees? Demonstrating how brand experiences drive financial performance is a challenge even the most seasoned executives face. This keynote outlines how senior marketing executives can command more respect in the boardroom by measuring brand experiences in a more rigorous, rounded and scientifically robust way. What will attendees be able to do differently after this talk? Understand the importance of obtaining employee, brand and financial measures over sustained periods. Members of the audience will also receive practical measurement advice so they will leave the keynote with actionable insights they can start working on straight away. Other topics? Other topics include brand strategy, brand communications, employee engagement, place branding and employer branding. However, brand experiences, B2B branding and services branding (or a combination of all three!) are Dr. Darren Coleman specialist areas.
Brand Experiences and Brand Strategy Specialist
Sid Peimer
The Forrest Gump of Strategy. Seriously.
South Africa
Cape Town, Western Cape
Everyone needs a Gump in their life. Even Forrest had Mama, and he had this to say about her: “Mama always had a way of explaining things so I could understand them.” Sid is pretty much a reductionist (or, as he would say - I need to dumb it down so I can understand it first). For instance, explain this Forrestism: “Stupid is as stupid does”. You can't can you? Well, it means that an intelligent person who does stupid things is still stupid. You are what you do. He gets to 'play'' with things like strategy, new business pitching, depression, fundraising, consumer behaviour, business turnaround and risk management (or it's cousin innovation). A popular speaker and frequent guest lecturer, Sid also gives you something people pay a lot of money for: a fresh perspective. With Sid, life is like a box of chocolates: You never know what you're going to get, but you're certain to enjoy the experience. Some of the delights he's provided: <strong>Strategy Unplugged.</strong> What you won’t find on strategy in the library (or on the internet). What strategy really is – or isn’t. <strong>Pitch Secrets.</strong> What you need to know about winning pitches. What works; what doesn’t. <strong>Blue People Mean Big Bucks - Depression in the workplace.</strong> Sid is the originator of the <a href="https://www.bizcommunity.com/Article/196/796/188558.html">2METS</a> mental health acronym. His Pecha Kucha talk <a href="https://www.youtube.com/watch?v=WLWw8SLD_7o">here</a> <strong>Marketing for NGO’s:</strong> Raising your profile, raising your game, and raising money. <strong>From Ted Bundy to Tide:</strong> All about insights and consumer behaviour. <strong>The oldest turnaround in modern history:</strong> How he turned around a 216-year old Chamber of Commerce. <strong>If no one dies the risk is acceptable:</strong> The dangers of not innovating or embracing risk. Various <strong>keynotes</strong> and bespoke talks for specific occasions, such as call centres, awards ceremonies and gala dinners. Sid is a qualified pharmacist and has an MBA from the University of Cape Town. He is the author of The Clear Win: Pitching for new business on Amazon <a href="https://www.amazon.com/Clear-Win-Pitching-New-Business-ebook/dp/B0036DEBMQ/">here</a> He also wrote and directed a short film. It was terrible. Sid is the Paarl 1972 Coca-Cola Yo-Yo Champion and uses his celebrity status to help people through the ups and downs of life. <em>Forrest Gump is a fictional brand trademark of Paramount Pictures. Sid Peimer is in no ways associated or affiliated with the entertainment franchise. It would be very weird if you thought that.</em>
The Forrest Gump of Strategy. Seriously.
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