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Intel South Africa SD&I Workshop: Strategic Marketing Training for women-owned businesses.

Let’s talk about Marketing. If you’re an owner of an SME, you’ve probably asked this questions before:

Is marketing really worth the investment? Can it make a difference to my business?

Done correctly, an effective marketing strategy can ensure you put your brand in front of the right customers, at the right time. Integrating your Website traffic acquisition, Social Media, PR, and on-site conversion tactics will help you drive the right traffic and convert them into sales and inquiries.

This training seeks to cover both the theoretical and practical aspects of marketing. It includes the latest tools and approaches which attendees will be given an opportunity to apply in their respective businesses. The first part of the training will cover Classical/traditional marketing concepts and how business owners can apply these to grow their businesses. The second part of the training will focus on Digital Marketing from putting together digital marketing strategies up to understanding different platforms and how to leverage these for growth.

AGENDA:

Day 1 will cover:

  • Developing your marketing strategy
  • Introduction
  • Information Gathering
  • SWOT
  • – Macro
  • – Consumer
  • – Customer
  • Key Themes identification
  • Business positioning triangle
  • – Need
  • – Target market
  • – Benefit
  • Marketing building blocks – the P‘s
  • Activity Grid

Day 2 will cover:

  • Executing your operational strategy
  • Brand Strategy
  • Marketing Activity detail
  • Developing Timeline
  • Driving your business through digital marketing

*Please note: Spaces for the training are limited to 30 women business owners, register early to secure your place. Also, only businesses registered on WEConnect International’s WECommunity database will be considered.

  • Type of Event: Virtual, Online

Date

Dec 09 2021
Expired!

Time

SAST - South African Standard Time
8:30 am - 11:00 am

Local Time

  • Timezone: America/New_York
  • Date: Dec 09 2021
  • Time: 1:30 am - 4:00 am

More Info

Register Link

Labels

Registration Required

Location

Webinar - SA
Johannesburg, South Africa

Organizer

Vanessa Mumba
Email
vmumba@weconnectinternational.org
Register Link

Next Occurrence

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